It was a completely normal day in my Webmistress life until I received this evening an email informing me of the sad fact that Keyword Strategy is closing down for good on March 28th. (Insert favorite swearword here) Keyword Strategy and I go back since it was in beta testing and frankly I will miss it like a reliable old friend that has suddenly disappeared from the face of the earth ;-( We had our disagreements, but over time, we got on well together and straightened out our different ways of working and came to a “mutual benefit” agreement.
Apparently if you hold a Smartphone close to this image it takes you straight to the website. Alternatively you can just clicking it and you also go straight to it ;-)
The first thing I did after I got the email was firing up Skype and contacting Fraser, the tool’s creator. The reasons given were sad but completely understandable: It is a great tool that is expensive to run server cost wise and that had too few customers to keep it economically viable. Fraser recommended to use in future Keyword Organizer – I get to that in a moment.
The one thing I want to mention first and for all is what emerged in the short chat we both had. Literal quotes are following:
Fraser: “Seeing the announcement that they’re encrypting all chrome browsers was just the last straw.” My comment / opinion: Remember Google owns Chrome, they want your data, but they don’t want you, or anybody else, to have access to it. That is Google for you!
Fraser: “We made the coolest tool ever… that nobody wanted to buy.” My comment / opinion: Yup, that sums it up. Keyword Strategy was also nicknamed by us “insiders” a “complicated tool for complicated people”. And so we come to the last point I want to make before presenting any alternatives for replacing the functionality Keyword Strategy used to offer.
Fraser: “It was the right solution, but it required work and effort. And people wanted a quick fix.”
My Comment / opinion: Yes, people don’t want to work, they want instant gratification for no effort, people are the problem, not the tool. And that is what it all boils down to, people want a “magic tool that literally forces Google to put money in your bank account”. Hint, that tool doesn’t exist! You do need to work to make money, online and offline. An excellent tool just died and is soon gone for those of us that were and are willing to put in the work because there is no market for it. But there is a market for all these spammy tools out there that promise everything and deliver nothing. Go figure!
Ok, rant over now to the alternatives:
1) Using Spreadsheets
Ouch, I do hate spreadsheets (exported from Google Webmaster Tools and otherwise) with a passion! I don’t think I will go down that route! Apart of that, they are all about manual updates and nothing automated. Brrr.
So here is what I want:
- A tool that tells me which keywords gets how many people to visit my website and which page they land on via their search.
- A tool that analyses the content of my website automatically and suggests new keywords / topics based on it, including a rough estimation of the competition.
- A tool that gives me an indication of the competition a topic / keyword faces and how I rank already for it or for related keywords.
Gosh, there should be a tool out there somewhere that does that! The internal linking I do anyway “by hand / other plugins” for several reasons, but I do need something to manage my keyword / topic database in a way that keeps me sane. See this earlier article here on this blog http://sheseo.com/internal-linking/
Why Keyword Organizer is, nearly, perfect for me:
- It seems to be good for importing keywords from different sources, including KST export files, Market Samurai and Google Webmaster, and keeping track of which keyword / topic you have already covered with which article.
Why Keyword Organizer is not so perfect for me:
- It doesn’t have a native MAC version. My main work horse is a MAC ;-(
- It doesn’t seem to keep track of how your articles are ranking, which articles are getting how many visitors via which keywords. For part one, ranking data, I can always use my existing Market Samurai account, but I do want to have it all in one interface ;-(
- No trial version available, as far as I can see. I do know, as an online contact, the tool’s creator, and trust his money back warranty, but still, I prefer “try before you buy” over that.
- $77 as an one time payment is just ok, but the tool’s creator doesn’t exclude paid upgrades in future.
I will have an even closer look at it, but I don’t hold my breath that I will buy it. If anybody of you, dear readers ;-), has a better suggestion for a Keyword Strategy Alternative, I am all ear as the saying goes! Feel free to use the comment section for this
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Here their special offers for the ‘End of the World Sale’, you have to acknowledge that they take each marketing opportunity that they can find …
Hostgator End of World Sales – I promise that, if the world ends tomorrow, you will get your money back the following day
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Market Samurai now available for $75 limited time offer! Ok, let’s cut through the hype Lately my inbox has been filled with newsletters by all sorts of Imlers announcing a special offer for the keyword tool Market Samurai for only $75 (free trial, one time fee and money back warranty). Market Samurai retails normally for $97 (when bought during the free trial period) to $147 (when bought after your free trial has expired) so this offer is good. If you look around this blog a bit you’ll see that it is one of my favorite keyword tools – since many years!
What upsets me slightly is that I, as an long time affiliate, never got an email about this promo nor is there anything in my affiliate dashboard that tells me how to give my readers access to this special offer. After a bit of digging I found out the . . . → Read More: Market Samurai Discount – Now available for $75!
Ok, long story short, not much time to write an elaborate blog post about this, here is what happened:
I ‘thought’ I had transferred the forum completely from the old domain to this new one.
Today I got an email from my webhost alerting me to the fact that several of my sites have been hacked. Whilst my webhost has already cleaned up the malicious files and scripts, I still have to go through every single site and update themes, plugins, scripts, password etc.
And here comes the big OOOPS!!! as I deleted the forum on the old domain it ‘somehow’ also took the forum here on Sheseo.com with it …
The best part of this night will be spend to clean up my sites after this [insert swear word of choice here] hacker so sorry, but for the moment I really have not the time to re-install the forum . . . → Read More: Big Oops – I deleted the forum!
Some time ago I throw a major tantrum (see this blog post entitled >>>Keyword Strategy Just Committed Voluntarily Suicide<<,) and left Keyword Strategy (KST for short) fuming like the proverbial angry dragon on the right, so why did I sign up again? For those of you that just read summaries, here you go:
I left because competition data was no longer available, I re-joined because competition data is now available again – that was the main reason, for the others, you’ll need to read on …
Ok, still there? Great, you know me, pour yourself a glass or cup of something nice – that will be another longwinded blog post
The nearly non-effect of the Penguin Update on KST sites
Whilst my KST account was inactive, I still could browse and post in the forums, so I kind of kept up with things there. And whilst . . . → Read More: Why I re-joined Keyword Strategy
Dear Ms Google,
This is how I imagine Ms Google to look
I hope you don’t mind that I am writing to you, but there is something wrong with the way your dating and matching site Google.com works at the moment. Your latest site up date, nicknamed so cutesy ‘Penguin’, puts many of us searchers for the right match in the grave peril of internet link cyber stalking, let me explain:
Most people are using your site as dating, or at least ‘find your perfect match’ site, some people, like me, publish content and others are looking for said content – and you match us together. The better the match works, the happier is everybody. Me, the site owner because I get more visitors, that not only stick around but also come back, the searcher because s/he finds what they are looking for and you because, em, you make . . . → Read More: Ms Google – We need a reverse nofollow tag like in — NOW!
Ok, the move from hospitalera.com > sheseo.com went smoother then I feared All posts, post comments and pages, plus the forum, have transferred nicely. The only thing I lost on the way are a few comments that were on pages, not posts, not sure why this happened – but so be it Oh, yes, I also lost the counts on the social media thingies like in ‘three people liked this on Facebook’, but this was kind of expected. One day, when I am sure that all worked out well, ranking and traffic wise and know I did it the right way, I will write a blog post about how to move a WordPress blog from one domain to another In the end moving a blog or website is a bit like moving house – you lose somethings, but you also find some things you have forgotten completely about – aka . . . → Read More: Welcome to the new sheseo.com (was hospitalera.com)
Everybody knows that having a good internal linking structure is an important part of both, reader experience (they find other content by you they might be interested in) and on page SEO (the search engines find your older content and know which part of your site is the most relevant for which keyword). Plus it lowers your bounce rate if people visit more then one page on your site
But part of the latest Google update seems to have been also an ‘over-optimization’ penalty. Officially, according to Matt Cutts in the video below, this refers more to keyword stuffing (especially meta data like image tags etc), but it can also refer to excessive, automatic, internal linking.
I want, for the moment concentrate on the internal linking aspect of on page SEO. Many moons ago I had a discussion going forward and backward with Allyn H. from ‘BloggerIllustrated’, . . . → Read More: Internal Linking – The Do’ and Don’ts (IMHO)
This is a quick post regarding the new Keyword Rank Tracker. It is meant mainly for those of you that own already a copy of Market Samurai or are sitting insecurely on the fence unsure if they should or shouldn’t buy it … The ninjas behind Market Samurai have updated their rank tracker module, actually they have rebuild it pretty much from scratch!, here is what you get and how to get it for free.
Clicking is believing
If you become, or are, a customer of any Noble Samurai product, you can get the basic plan for Rank Tracker for free, but only if you apply for it before the 31st May 2012! Plus you are then also ‘grandfathered’ into all the discount prices if you plan to upgrade to a paid plan later on. The basic plan allows you to track the rank of 50 different . . . → Read More: Market Samurai Rank Tracker Update – React Now!