What is an adsense niche and how to find a good one? Over the last posts one word kept creeping up again and again, the word “niche”. It was either mentioned in comments / questions or nonchalantly thrown in by yours truly. So I find it only fair, before continuing to write about Google Analytics, to tell you what internet marketers, us guys and gals want to make money on the internet, mean when we say “niche”.
In a nutshell (yeah, again) a niche is a “narrow topic” that gets monetized. So a blog like this one is not a “niche”, a web site about travel in general is not a niche, a web site for people that want to backpack in Prague IS niche. Lets look at same aspects of “niche”, perhaps it becomes then clearer:
Content / Topic: The topic is defined and narrow and the content is limited. There is only so much what you can provide as information about “backpacking in Prague”. As an opposite example “travel in general” is limitless when it comes to content.
Monetizing: Niche web sites are often set up by internet marketers to make money. Or by niche enthusiasts that want to get the word out about their peculiar pastime/ pet etc. Adsense or other pay per click programs are widely used to monetize a niche. Adsense works particularly well for niches because it provides ads that are targeted for your visitors. The more narrow your niche is, the more likely your visitors are interested in the ads as they are better targeted.
Competition: That is the point the whole niche idea rises or fails with! If you have too much competition in your niche, than it will be difficult for you to rank well in Googles search engine for your niche keywords. If there is no advertiser competition, i.e., very few advertisers available and willing to pay for adverts in your niche, you might have visitors, but you will not make any money.
A good, money making niche is narrow, has a good search volume (many people that search for this specific topic on google), has lots of advertisers (many people that want to sell their services / products in this niche via Google Adsense) and is covered by few other web sites (you the web master, don’t have a lot of competition).
Have a look and check to see how “niche” your web site or blog, that you want to make money with really is. Use the Google Keyword Tool to look:
a) What Google thinks your web site is really about by ticking “Website content”.
b) Look how many people search for your keywords via “Global Monthly Search Volume” and
c) How much advertisers do normally pay per click for your keywords by adding the column “Estimated Avg. CPC” to your search results.
Have fun, SY
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