Buying domain names can be highly addictive, you have an idea for a niche site, check if the domain containing your main keywords is still free and OOPS you have another domain name in your ever growing portfolio of ‘great domains I will develop as soon as I have the time’. Does that sounds familiar to you? Welcome in my world. I remember a little thread we had going on in one of the internet marketing forums I frequent, where we all posted on the lines of ‘My name is …, and I am a domain pack rat.’ Others would then post things like: Breath slowly and repeat a zillion times ‘I don’t need anymore domain names, I really have enough’. But seriously now, what is the best way to handle your domain names until you use them for a ‘proper site’?
One possibility is to do nothing with them, just let them hang around at the registrar and collect dust. Not very effective money wise but as domain names get only better with age and don’t wither a reasonable option.
Domain or cash parking is when you sign up with a company, they run ads on your domains and you share the benefits/ money with them. Sounds like the ideal solution but there is a huge BUT I made the experience that when I took such a domain out of the program to put content on it, it would take google ages to index them. Cross that out, google would crawl them and index them but would not rank them for any search term in the world for several months. If you have only a few domains the money what you will earn with domain parking is close to nothing, but the disadvantages for future projects are huge. I had one .com domain that wouldn’t even show up in a google search of the two keywords in the url itself for months after I took it out of the parking program! So what is the solution?
Put any content on it.
And by any, I really mean any, content. Let’s take this domain, I bought it a year ago with the intention to start blogging, I installed wordpress, wrote two posts and added a widget or two and ehm, ehm, got distracted. As I checked earlier this year again I found out that the domain had now a pagerank of 0 and was properly indexed for the poor content it had on it. Since less then two months now I am updating this blog regularly and see ever increasing search traffic. So what have I learned from this? I buy a domain, put any content on it, only one page perhaps, and let it age gracefully. When I find the 25th hour in the day I digg it out and put a bit more content on it and develop it into a decent site. But I will not use cash parking for domains anymore. What do you do with your ‘leftover domains’?
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