Remember December last year, when a bunch of people complained about having received medical and replica spam from a-list internet gurus and bloggers? Turned out that Aweber, the email list provider most gurus and a-list bloggers use, had been compromised (see this post on Awebers own blog from December last year) So, for once, the gurus were innocent, they didn’t send out the scam, they got their email list data stolen through a security hole in the Aweber website. BTW, only Darren Rowse wrote then about it, here is the blog post on Problogger. As far as I know none of the other a-listers mentioned it and everybody continued to promote Aweber as the best thing since sliced bread when it comes to email marketing. In the end, Aweber had promised:
“We’re very sorry this occurred and may have affected you. We have taken extra steps beyond fixing the problem to ensure that such a breach cannot occur again.”
Now, what was the title of this old James Bond movie again? Right, ‘Never say never again!‘ Because, less than a year later, it happened again. This time it didn’t take an a-lister to call them out, Aweber admits it right on their blog here. This time with an apology to the email list owners, and instead of claiming that it will never happen again, they state this time round:
“We continue to invest significant resources into enhancing our current security and implementing new security measures to combat future attacks. We are also working with other ESPs who have been similarly attacked to share knowledge and better secure the email marketing industry as a whole.”
But what really gets my back up is, that neither this year, nor last year, has Aweber ever apologized to those that were the real victims: The ones that get inundated by spammers and will get so in future because spammers have now gotten their dirty little fingers on our email addresses. In my case this is so bad that I am receiving spam emails at a rate of 20-30 / hour and I know it will get worse, because these spammers sell the email adresses they have on and on to others. And Aweber apologized only to the ’email list owners’, but not to the ones that now have to fight the email spam in their inbox even harder.
And the other thing I can promise you is, that the A-listers and bloggers will continue to flog Aweber as the best email list marketing tool available, simply because they have such a terrific affiliate program.
Don’t get me wrong, Aweber is a legit company and the real bad guys are the hackers and spammers that broke through their security and mined the data and are now using this data to send even more email scams around the globe. Aweber is so big, that they have become a first class target for hackers.
So, if you like to keep your email list subscribers happy and subscribed, you might want to switch to one of the smaller providers like Mailchimp or even host your own email list with PHPList. Small is beautiful and sometimes even securer than big. And now excuse me, I have to install a few more email filters in order to trash the spam more easily *sigh*
On a more cheerful note: My word counter for Fall Frenzy is now at 21,774 (not counting this post) not too bad for less than four days. If you wonder about what Fall Frenzy is, read my last blog post before this on 😉 SY
If you like this blog post and found it helpful, why not share it with your preferred social network? Handy links and bookmarklets above ^^^ 😉