By SY (aka Hospitalera), on April 30th, 2012 Everybody knows that having a good internal linking structure is an important part of both, reader experience (they find other content by you they might be interested in) and on page SEO (the search engines find your older content and know which part of your site is the most relevant for which keyword). Plus it lowers your bounce rate if people visit more then one page on your site
But part of the latest Google update seems to have been also an ‘over-optimization’ penalty. Officially, according to Matt Cutts in the video below, this refers more to keyword stuffing (especially meta data like image tags etc), but it can also refer to excessive, automatic, internal linking.
I want, for the moment concentrate on the internal linking aspect of on page SEO. Many moons ago I had a discussion going forward and backward with Allyn H. from ‘BloggerIllustrated’, . . . → Read More: Internal Linking – The Do’ and Don’ts (IMHO)
By SY (aka Hospitalera), on January 10th, 2012 
Just in time, with the beginning of the New Year, my case study site has been re-indexed by Google If you haven’t a clue what I am taking about, you might want to have a quick look at my previous article >Keyword Strategy Case Study 1 – My Set-Up <. Here is what I have done, what I haven’t done plus a short status update.
Niche / Topic: Theology Published Articles: 4 Indexed Articles: 5 (see below) Rankings: highest 37, lowest 290 in Google PR: 0 (from PR-) Back Links built: 0 Visitors: 0 Income: 0 (No ads etc as of yet)
Follow the Keyword Strategy Case Study! Click image to see all posts already published in this category!
The Problems
The site had fallen out of the index due to the fact that there was barely any content on it and with barely I mean . . . → Read More: Keyword Strategy Case Study 2 Reindexed 
By SY (aka Hospitalera), on December 14th, 2011 
Click here to see the latest Woothemes Coupon Codes!
Yup, it is the season for a lot of special offers coming in, some of them are crap, but others are worth sharing Woothemes offers until Christmas a daily coupon to get massive reduction on some of their themes and that is an offer I am happy to share with my readers, and yes, the links are affi links a woman has to live. But seriously, here is
Why I like WooThemes?! I am obviously not using it here on this blog, but I have worked with it on client sites (see >Custom Design by SY<) and I am really impressed with them. They are a close to ideal mix of editable WordPress Themes and ease of use. If you want to avoid to meddle with code and still be able to customize your site so . . . → Read More: Woothemes Coupon – 12 Days of Christmas
By SY (aka Hospitalera), on December 11th, 2011 
These are the best WordPress plugins I found and used in 2011. The WordPress logo is no endorsement by WordPress itself, it only serves as decoration
Ok, since it is already December 2011 (Tempus Fugit!) I think it is safe to write up a post about the best WordPress plugins I used in 2011 and will, most likely, also use in 2012! Here a list of those that I use on some or all of my sites, just bear in mind that the less plugins you have the better as your site will load faster and less plugin conflicts might occur. So choose wisely BTW the titles of each description will take you to the main page where you can download the plugin – and yes, all of them are free A bit of a pre-Christmas gift for my readers All of them in order of importance (at . . . → Read More: Best WordPress Plugins 2011
By SY (aka Hospitalera), on December 7th, 2011 
I thought it might be helpful and funny for others if I put together a mini series of SEO mistakes I made. Here the first post of my new SEO mistakes series: Image Links. If you use images in your blog posts and pages, chances are that you just upload them via the WordPress interface, perhaps give them a good caption and that’s it. If you are interested in improving your on page SEO when it comes to images, here some Do’s and Don’ts for you. If you are short in time, read at least the first paragraph, it really might lighten a light bulb, at least it did it for me as I discovered my own stupid mistake!
How not to do it!
Where is your image linking to? Ooops! When you upload an image to use on your blog, the image gets automatically a link . . . → Read More: Silly SEO Mistakes I Made – Images and Links
By SY (aka Hospitalera), on November 28th, 2011 
I was planning to publish this, How to write a blog post with the Keyword Strategy tool, a little bit later in this series, but as Lynn from College Athletic Scholarship asked a related question on my previous blog post ‘Keyword Strategy Tips 1 – How To Clean Up a Messed Up, sorry, an Established Site’ I decided to publish it earlier. The good thing is also that this blog post is even useful when you are not using Keyword Strategy, but it gets easier if you do . Here a link to my ‘Keyword Strategy Review’, in case you haven’t an idea what I am speaking about. Now to Lynn’s question and my usual long-winded answer to it:
“Thanks for a helpful article. I am not clear on a point. If you have several keywords going to the same url. Is this ok?”
. . . → Read More: Keyword Strategy Tips 2 – How to Write a Blog Post
By SY (aka Hospitalera), on November 24th, 2011 
Keyword Strategy Welcome Screen – Click to enter!
Lets face it, we all have them, sites that we love, that are old, at least in the terms of the internet, and that don’t perform as we think they should in the SERPentines. Or you have a site that used to do well, but suffered during the last panda updates. Reason being for both is that these sites come from the times when we haven’t had a clue about how to write reader-focused and keyword-focused content at the same time. If your site targets the same keyword with multiple posts, also called overlapping content, this can give it the look of a ‘content farm’ in Google’s eyes! There are two ways of solving this dilemma, ditch the site and start from scratch or try to save the site taking advantage of the content that is already indexed and ranking. . . . → Read More: Keyword Strategy Tips 1 – How To Clean Up a Messed Up, sorry, an Established Site
By SY (aka Hospitalera), on November 8th, 2011 
To build an email list or not to build an email list, that is here the question!
Lis from >>>Passive Income<<< and I have a lot in common, no wonder, we started our internet marketing journey around the same time Like her I have contemplated on and off about adding an email list to the ‘mix’ and like her I was very reluctant to do so, perhaps for different reasons, but still. This morning I found her latest blog post in my inbox, entitled >>>’An Apology – I Need To Come Clean – A C-List Blogger Is Born‘<<< which describes her reasons to add an email list sign-up form to her blog and an rather unnecessary apology. Like always, it makes for a good read and the comments are also interesting.
Now here my email list dilemma: Around four or five times a year comes . . . → Read More: Which Aweber Alternative Should I Choose?
By SY (aka Hospitalera), on September 16th, 2011 Google revoked access to their Adwords API for literally hundreds of developers and applications on the 12th September. Here is what Google said about this:
“We have done this to ensure quality, improve Google products and services and compliance with Adwords API Terms and Conditions.”
Developers have to reapply for their tokens and it can take 5 to 6 weeks before they are re-approved, if they are, that’s it! My personal suspicion is that Google did this to reduce the amount of webspam created with this kind of tools, you know, the good old ‘find profitable keyword, buy exact match domain, write some crappy content and promote the heck out of it’ approach. I really doubt that Google is eager that the information that is meant for Adwords advertisers is used in this way, but that might just me being suspicious …
So your favorite keyword tool is . . . → Read More: Keyword Tool Down! What Now?
By SY (aka Hospitalera), on August 26th, 2011 If you have a travel related site, chances are that you have some sort of currency converter on it to make life for you, and your readers, easier. Who wants to write continuously things like:
The price for a 90min public transport ticket is 32CZK ($1.91/Euro1.32/GBP1.17 as of August 2011)
So much easier to just slap a currency converter into the sidebar or footer and just state the actual prices and let the reader figure out themselves what they equal in their own currency. Plus you don’t have to worry about currency fluctuations etc. That is the theory. Here the problem.
Some time ago I put the camfex currency converter on one of my sites and all worked fine for months. Yesterday I checked something on the site and, lo and behold, the site loaded for a second or two and then re-directed to another domain, full of ads. PANIC! . . . → Read More: Do You Use a Camfex Currency Converter? Your Site Might Be Re-Directed to Cash Parking by Now!
By SY (aka Hospitalera), on June 27th, 2011 27th June 2011
A quick warning to everybody that uses WordPress (which will be most of you ). WordPress.org admitted that three popular plugins in their plugin repository have been, maliciously, replaced by hacked versions in the last 24-48h or so. The affected plugins are:
Add This (social bookmarking) W3 Total Cache (caching) WP Touch (blog to iPhone application)
The full story can be found here at the official WordPress blog (link to story), here the summary for the impatient reader
It seems that only the three plugins mentioned above are affected.
You are only at risk if you have updated the plugins in the last days or so, when the hack happened and you downloaded an infected / hacked plugin.
If that is the case, simply download / update NOW your plugins as the WordPress repository has been . . . → Read More: WordPress Plugins Hacked
By SY (aka Hospitalera), on April 21st, 2010 Shetoldme – How not to do it!
Some months ago, I joined Shetoldme.com, one of the many sites where you can publish your content in exchange for back links and share in a possible ad revenue generated by your content / article. I think I mentioned them even briefly in this context on this blog (have to check that one up). Truth is, I never used them much, I published only one article with them and for reasons I don’t remember (working of the site? / indexing speed?) never bothered again with them — until today.
I just started a new site, a home and garden niche article directory, and noticed that some of the articles published still hadn’t been indexed by Google a few days later.
So I decided to give them a little “push” with a short, supporting article. Just to show the Google Bot where . . . → Read More: Shetoldme – How not to do it!
By SY (aka Hospitalera), on December 21st, 2009 Why I am not participating in this Seo contest
Promojunkie has announced the keyword phrase and the rules for their next SEO contest, starting the 18th December 2009 and finishing the 18th March 2010. I was actually looking forward to it. I mean, it would have been great fun to actually start at the start and not 3 weeks close to the dead line But there are a few points that prevented me from submitting my entry.
Your mileage may vary, so if you want to try to catch the $1000, that they offer as first price, start here: PromoJunkie SEO Contest
In case you are still in doubt, here my some of my main and minor reasons not to participate in this seo contest:
The keyword phrase does make sense.
Now, that sounds like an advantage at first sight. Instead of having . . . → Read More: Why I am not participating in this Seo contest
By SY (aka Hospitalera), on December 15th, 2009 So, now it is official, I didn’t win the Oes Tsetnoc Seo Contest, instead I ended up on place 21 (give or take a few, depending on your Google location). Before writing up my mistakes, failures and shortcomings, first of all my sincere congratulations to the three winners:
First Place: Handsome from http://www.oestsetnoc.com/
Second Place: Hellas from http://www.oestsetnocs.com/
Third Place: Phreakaholic from http://phreakaholic.com/indonesia/oes-tsetnoc/
And obviously also a special Thank You to decipher from PromoJunkie for running the contest. I benefited enormously from participating in it. Not only by getting more back links to my blog in general, but also by observing and learning more about SEO.
It all boiled down to content+back links in the end. Here some interesting stats:
My entry: Content, hence also indexed in Google: 1 meagre page, back links to that page . . . → Read More: How not to win a SEO contest
By SY (aka Hospitalera), on December 14th, 2009
Health Update
Thanks again to everybody that left a comment on my shortest blog post ever (I was really not in my sane mind as I posted that one, I even messed up the url ;-() It turned out not to be the real flu (thanks God) but “just” a very nasty cold. I am feeling better by now and managed today to approve / review / answer all comments on my blog. Next thing, after publishing this blog post, is to visit all my favourite blogs and catch up with things in the blogosphere! So, yes, I am back
Seo Contest Update
Regarding the Oes Tsetnoc, I am still lingering around on place 20 and, bearing in mind that the contest finishes tomorrow, I have a very slim chance to win anything unless Google does one of . . . → Read More: Seo Contest and Health Update
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