Sheseo » Blogging Resources

Internal Linking – The Do’ and Don’ts (IMHO)

SY (aka Hospitalera) — Mon, 30 Apr 2012 10:06:30 +0000

Everybody knows that having a good internal linking structure is an important part of both, reader experience (they find other content by you they might be interested in) and on page SEO (the search engines find your older content and know which part of your site is the most relevant for which keyword). Plus it lowers your bounce rate if people visit more then one page on your site

But part of the latest Google update seems to have been also an ‘over-optimization’ penalty. Officially, according to Matt Cutts in the video below, this refers more to keyword stuffing (especially meta data like image tags etc), but it can also refer to excessive, automatic, internal linking.

I want, for the moment concentrate on the internal linking aspect of on page SEO. Many moons ago I had a discussion going forward and backward with Allyn H. from ‘BloggerIllustrated’, . . . → Read More: Internal Linking – The Do’ and Don’ts (IMHO)

Keyword Strategy Case Study 2 Reindexed ;-)

SY (aka Hospitalera) — Tue, 10 Jan 2012 10:26:22 +0000

Just in time, with the beginning of the New Year, my case study site has been re-indexed by Google If you haven’t a clue what I am taking about, you might want to have a quick look at my previous article >Keyword Strategy Case Study 1 – My Set-Up <. Here is what I have done, what I haven’t done plus a short status update.

Niche / Topic: Theology Published Articles: 4 Indexed Articles: 5 (see below) Rankings: highest 37, lowest 290 in Google PR: 0 (from PR-) Back Links built: 0 Visitors: 0 Income: 0 (No ads etc as of yet)

Follow the Keyword Strategy Case Study! Click image to see all posts already published in this category!

The Problems

The site had fallen out of the index due to the fact that there was barely any content on it and with barely I mean . . . → Read More: Keyword Strategy Case Study 2 Reindexed ;-)

Woothemes Coupon – 12 Days of Christmas

SY (aka Hospitalera) — Wed, 14 Dec 2011 11:40:38 +0000

Click here to see the latest Woothemes Coupon Codes!

Yup, it is the season for a lot of special offers coming in, some of them are crap, but others are worth sharing Woothemes offers until Christmas a daily coupon to get massive reduction on some of their themes and that is an offer I am happy to share with my readers, and yes, the links are affi links a woman has to live. But seriously, here is

Why I like WooThemes?! I am obviously not using it here on this blog, but I have worked with it on client sites (see >Custom Design by SY<) and I am really impressed with them. They are a close to ideal mix of editable WordPress Themes and ease of use. If you want to avoid to meddle with code and still be able to customize your site so . . . → Read More: Woothemes Coupon – 12 Days of Christmas

Best WordPress Plugins 2011

SY (aka Hospitalera) — Sun, 11 Dec 2011 15:11:23 +0000

These are the best WordPress plugins I found and used in 2011. The WordPress logo is no endorsement by WordPress itself, it only serves as decoration

Ok, since it is already December 2011 (Tempus Fugit!) I think it is safe to write up a post about the best WordPress plugins I used in 2011 and will, most likely, also use in 2012! Here a list of those that I use on some or all of my sites, just bear in mind that the less plugins you have the better as your site will load faster and less plugin conflicts might occur. So choose wisely BTW the titles of each description will take you to the main page where you can download the plugin – and yes, all of them are free A bit of a pre-Christmas gift for my readers All of them in order of importance (at . . . → Read More: Best WordPress Plugins 2011

Silly SEO Mistakes I Made – Images and Links

SY (aka Hospitalera) — Wed, 07 Dec 2011 11:40:12 +0000

I thought it might be helpful and funny for others if I put together a mini series of SEO mistakes I made. Here the first post of my new SEO mistakes series: Image Links. If you use images in your blog posts and pages, chances are that you just upload them via the WordPress interface, perhaps give them a good caption and that’s it. If you are interested in improving your on page SEO when it comes to images, here some Do’s and Don’ts for you. If you are short in time, read at least the first paragraph, it really might lighten a light bulb, at least it did it for me as I discovered my own stupid mistake!

How not to do it!

Where is your image linking to? Ooops! When you upload an image to use on your blog, the image gets automatically a link . . . → Read More: Silly SEO Mistakes I Made – Images and Links

Keyword Strategy Tips 2 – How to Write a Blog Post

SY (aka Hospitalera) — Mon, 28 Nov 2011 17:55:38 +0000

I was planning to publish this, How to write a blog post with the Keyword Strategy tool, a little bit later in this series, but as Lynn from College Athletic Scholarship asked a related question on my previous blog post ‘Keyword Strategy Tips 1 – How To Clean Up a Messed Up, sorry, an Established Site’ I decided to publish it earlier. The good thing is also that this blog post is even useful when you are not using Keyword Strategy, but it gets easier if you do . Here a link to my ‘Keyword Strategy Review’, in case you haven’t an idea what I am speaking about. Now to Lynn’s question and my usual long-winded answer to it:

“Thanks for a helpful article. I am not clear on a point. If you have several keywords going to the same url. Is this ok?”

. . . → Read More: Keyword Strategy Tips 2 – How to Write a Blog Post

Keyword Strategy Tips 1 – How To Clean Up a Messed Up, sorry, an Established Site

SY (aka Hospitalera) — Thu, 24 Nov 2011 12:30:07 +0000

Keyword Strategy Welcome Screen - Click to enter!

Lets face it, we all have them, sites that we love, that are old, at least in the terms of the internet, and that don’t perform as we think they should in the SERPentines. Or you have a site that used to do well, but suffered during the last panda updates. Reason being for both is that these sites come from the times when we haven’t had a clue about how to write reader-focused and keyword-focused content at the same time. If your site targets the same keyword with multiple posts, also called overlapping content, this can give it the look of a ‘content farm’ in Google’s eyes! There are two ways of solving this dilemma, ditch the site and start from scratch or try to save the site taking advantage of the content that is already indexed and ranking. . . . → Read More: Keyword Strategy Tips 1 – How To Clean Up a Messed Up, sorry, an Established Site

Which Aweber Alternative Should I Choose?

SY (aka Hospitalera) — Tue, 08 Nov 2011 12:51:23 +0000

To build an email list or not to build an email list, that is here the question!

Lis from >>>Passive Income<<< and I have a lot in common, no wonder, we started our internet marketing journey around the same time Like her I have contemplated on and off about adding an email list to the ‘mix’ and like her I was very reluctant to do so, perhaps for different reasons, but still. This morning I found her latest blog post in my inbox, entitled >>>’An Apology – I Need To Come Clean – A C-List Blogger Is Born‘<<< which describes her reasons to add an email list sign-up form to her blog and an rather unnecessary apology. Like always, it makes for a good read and the comments are also interesting.

Now here my email list dilemma: Around four or five times a year comes . . . → Read More: Which Aweber Alternative Should I Choose?

Keyword Tool Down! What Now?

SY (aka Hospitalera) — Fri, 16 Sep 2011 11:55:13 +0000

Google revoked access to their Adwords API for literally hundreds of developers and applications on the 12th September. Here is what Google said about this:

“We have done this to ensure quality, improve Google products and services and compliance with Adwords API Terms and Conditions.”

Developers have to reapply for their tokens and it can take 5 to 6 weeks before they are re-approved, if they are, that’s it! My personal suspicion is that Google did this to reduce the amount of webspam created with this kind of tools, you know, the good old ‘find profitable keyword, buy exact match domain, write some crappy content and promote the heck out of it’ approach. I really doubt that Google is eager that the information that is meant for Adwords advertisers is used in this way, but that might just me being suspicious …

So your favorite keyword tool is . . . → Read More: Keyword Tool Down! What Now?

Do You Use a Camfex Currency Converter? Your Site Might Be Re-Directed to Cash Parking by Now!

SY (aka Hospitalera) — Fri, 26 Aug 2011 08:50:52 +0000

If you have a travel related site, chances are that you have some sort of currency converter on it to make life for you, and your readers, easier. Who wants to write continuously things like:

The price for a 90min public transport ticket is 32CZK ($1.91/Euro1.32/GBP1.17 as of August 2011)

So much easier to just slap a currency converter into the sidebar or footer and just state the actual prices and let the reader figure out themselves what they equal in their own currency. Plus you don’t have to worry about currency fluctuations etc. That is the theory. Here the problem.

Some time ago I put the camfex currency converter on one of my sites and all worked fine for months. Yesterday I checked something on the site and, lo and behold, the site loaded for a second or two and then re-directed to another domain, full of ads. PANIC! . . . → Read More: Do You Use a Camfex Currency Converter? Your Site Might Be Re-Directed to Cash Parking by Now!