Welcome to the new sheseo.com (was hospitalera.com)

When you move, you lose some things and you find some things ;-)

Ok, the move from hospitalera.com > sheseo.com went smoother then I feared πŸ˜‰ All posts, post comments and pages, plus the forum, have transferred nicely. The only thing I lost on the way are a few comments that were on pages, not posts, not sure why this happened – but so be it πŸ˜‰ Oh, yes, I also lost the counts on the social media thingies like in ‘three people liked this on Facebook’, but this was kind of expected. One day, when I am sure that all worked out well, ranking and traffic wise and know I did it the right way, I will write a blog post about how to move a WordPress blog from one domain to another πŸ˜‰ In the end moving a blog or website is a bit like moving house – you lose somethings, but you also find some things you have forgotten completely . . . → Read More: Welcome to the new sheseo.com (was hospitalera.com)

Internal Linking – The Do’ and Don’ts (IMHO)

Everybody knows that having a good internal linking structure is an important part of both, reader experience (they find other content by you they might be interested in) and on page SEO (the search engines find your older content and know which part of your site is the most relevant for which keyword). Plus it lowers your bounce rate if people visit more then one page on your site πŸ˜‰

But part of the latest Google update seems to have been also an ‘over-optimization’ penalty. Officially, according to Matt Cutts in the video below, this refers more to keyword stuffing (especially meta data like image tags etc), but it can also refer to excessive, automatic, internal linking.


I want, for the moment concentrate on the internal linking aspect of on page SEO. Many moons ago I had a discussion going forward and backward with Allyn H. from ‘BloggerIllustrated’, . . . → Read More: Internal Linking – The Do’ and Don’ts (IMHO)

How to Back Up and Secure Your WordPress Blog For Free

Jason Blacker has graciously agreed to share his knowledge about backing up a WordPress blog, for free!, here on hospitalera.com, he also writes on 3 of his own blogs, check them out! If you’re interested in living lightly yet abundantly as well as other random curios you can visit One Plate One Bowl. He also writes an extensive blog on veganism and the vegan lifestyle at Vegan Valor. Lastly, if you enjoy poetry, come on over to his Haiku blog for a daily dose of delicious haiku. Now read on about backing up your WordPress blog πŸ˜‰ Oh, and yes, the inserts in italics are by yours truly, for fun and clarification ….

How to Back Up and Secure Your WordPress Blog For Free

Most of us who have blogs online and are trying to make our living through online activities . . . → Read More: How to Back Up and Secure Your WordPress Blog For Free

Keyword Strategy Case Study 2 Reindexed ;-)

Follow the Keyword Strategy Case Study! Click image to see all posts already published in this category!

Just in time, with the beginning of the New Year, my case study site has been re-indexed by Google πŸ˜‰ If you haven’t a clue what I am taking about, you might want to have a quick look at my previous article >Keyword Strategy Case Study 1 – My Set-Up <. Here is what I have done, what I haven’t done plus a short status update.

Niche / Topic: Theology πŸ˜‰ Published Articles: 4 Indexed Articles: 5 (see below) Rankings: highest 37, lowest 290 in Google PR: 0 (from PR-) Back Links built: 0 Visitors: 0 Income: 0 (No ads etc as of yet)

Follow the Keyword Strategy Case Study! Click image to see all posts already published in this category!


The Problems

The site had fallen out of the index due to the fact that there was barely any content on it and with barely . . . → Read More: Keyword Strategy Case Study 2 Reindexed πŸ˜‰

Woothemes Coupon – 12 Days of Christmas

Woothemes Coupon Code

Click here to see the latest Woothemes Coupon Codes!

Yup, it is the season for a lot of special offers coming in, some of them are crap, but others are worth sharing πŸ˜‰ Woothemes offers until Christmas a daily coupon to get massive reduction on some of their themes and that is an offer I am happy to share with my readers, and yes, the links are affi links πŸ˜‰ a woman has to live. But seriously, here is

Why I like WooThemes?! I am obviously not using it here on this blog, but I have worked with it on client sites (see >Custom Design by SY<) and I am really impressed with them. They are a close to ideal mix of editable WordPress Themes and ease of use. If you want to avoid to meddle with code and still be able to customize your . . . → Read More: Woothemes Coupon – 12 Days of Christmas

Best WordPress Plugins 2011

Best Wordpress Plugins 2011

These are the best WordPress plugins I found and used in 2011. The WordPress logo is no endorsement by WordPress itself, it only serves as decoration πŸ˜‰

Ok, since it is already December 2011 (Tempus Fugit!) I think it is safe to write up a post about the best WordPress plugins I used in 2011 and will, most likely, also use in 2012! Here a list of those that I use on some or all of my sites, just bear in mind that the less plugins you have the better as your site will load faster and less plugin conflicts might occur. So choose wisely πŸ˜‰ BTW the titles of each description will take you to the main page where you can download the plugin – and yes, all of them are free πŸ˜‰ A bit of a pre-Christmas gift for my readers πŸ˜‰ All of them in order . . . → Read More: Best WordPress Plugins 2011

Silly SEO Mistakes I Made – Images and Links

SEO Mistakes Illustration

I thought it might be helpful and funny for others if I put together a mini series of SEO mistakes I made. Here the first post of my new SEO mistakes series: Image Links. If you use images in your blog posts and pages, chances are that you just upload them via the WordPress interface, perhaps give them a good caption and that’s it. If you are interested in improving your on page SEO when it comes to images, here some Do’s and Don’ts for you. If you are short in time, read at least the first paragraph, it really might lighten a light bulb, at least it did it for me as I discovered my own stupid mistake!

How not to do it!

Where is your image linking to? Ooops! When you upload an image to use on your blog, the image gets automatically a link . . . → Read More: Silly SEO Mistakes I Made – Images and Links

Keyword Strategy Tips 2 – How to Write a Blog Post


I was planning to publish this, How to write a blog post with the Keyword Strategy tool, a little bit later in this series, but as Lynn from College Athletic Scholarship asked a related question on my previous blog post ‘Keyword Strategy Tips 1 – How To Clean Up a Messed Up, sorry, an Established Site’ I decided to publish it earlier. The good thing is also that this blog post is even useful when you are not using Keyword Strategy, but it gets easier if you do ;-). Here a link to my ‘Keyword Strategy Review’, in case you haven’t an idea what I am speaking about. Now to Lynn’s question and my usual long-winded answer to it:

β€œThanks for a helpful article. I am not clear on a point. If you have several keywords going to the same url. Is this ok?”

. . . → Read More: Keyword Strategy Tips 2 – How to Write a Blog Post

The Real Reason Google Fights Web Spam

Sorry, couldn't find anything more appropriate to illustrate this article about web spam. Image in the public domain, if Google objects against using their logo in an editorial piece (fair use assumed), they know where to find me πŸ˜‰

Ok, gals and guys, that will be another of this long-winded and far too in-depth posts, so please pour yourself something nice to drink and take a few minutes out of your busy life πŸ˜‰ For the purpose of making it a bit easier to understand, I skip those parts of Google that have little to do with internet marketing like Android (OS for mobile devices) and concentrate on those that concern those of us that make money online: Adsense, Adwords and Search. First let’s have a look at what Google actually is and then let’s have a look at bigger picture of what Google actually wants – and why! . . . → Read More: The Real Reason Google Fights Web Spam