By SY (aka Hospitalera), on May 8th, 2012 
Dear Ms Google,
This is how I imagine Ms Google to look
I hope you don’t mind that I am writing to you, but there is something wrong with the way your dating and matching site Google.com works at the moment. Your latest site up date, nicknamed so cutesy ‘Penguin’, puts many of us searchers for the right match in the grave peril of internet link cyber stalking, let me explain:
Most people are using your site as dating, or at least ‘find your perfect match’ site, some people, like me, publish content and others are looking for said content – and you match us together. The better the match works, the happier is everybody. Me, the site owner because I get more visitors, that not only stick around but also come back, the searcher because s/he finds what they are looking for and you because, em, you make . . . → Read More: Ms Google – We need a reverse nofollow tag like in — NOW!
By SY (aka Hospitalera), on April 30th, 2012 Everybody knows that having a good internal linking structure is an important part of both, reader experience (they find other content by you they might be interested in) and on page SEO (the search engines find your older content and know which part of your site is the most relevant for which keyword). Plus it lowers your bounce rate if people visit more then one page on your site
But part of the latest Google update seems to have been also an ‘over-optimization’ penalty. Officially, according to Matt Cutts in the video below, this refers more to keyword stuffing (especially meta data like image tags etc), but it can also refer to excessive, automatic, internal linking.
I want, for the moment concentrate on the internal linking aspect of on page SEO. Many moons ago I had a discussion going forward and backward with Allyn H. from ‘BloggerIllustrated’, . . . → Read More: Internal Linking – The Do’ and Don’ts (IMHO)
By SY (aka Hospitalera), on April 27th, 2012 
Google did it again and a whole bunch of internet marketers are shaking their feeble fists in wrath and disgust. I am speaking obviously of the latest Google algorithm update named ‘Penguin’. What happened? On 24th April 2012 Google rolled out yet another update that addresses web spam. You can read more about why Google hates web spam so much on this old article of mine called >>>The Real Reason Google Fights Web Spam<<<. Back? Great!
Have you been hit by the angry penguin?
I really don’t want to regurgitate what others have already written, or better said yelled into Cyberspace, so here my musings about an aspect which I believe has been overlooked by many. If you read >>>Google’s announcement about the Penguin Update<<< carefully and have a close look at the images you will notice something interesting in the second image – the . . . → Read More: Penguin Musings
By SY (aka Hospitalera), on March 21st, 2012 
Seems it was an interesting day on the interwebs again Google has send Build My Rank into the desert and the dust has still not settled. Instead of re-writing what others already published, here a link to Lis’ latest post for her take on things >Build My Rank is Dead<
And here my thoughts and suggestions, which like nearly always, differ a bit from hers – but not much in this case:
First of all on the BMR blog they published ‘ … In our wildest dreams, there’s no way we could have imagined this happening. …‘ referring to their discovery that they have been axed (read their network has been de-indexed) by Google. Seriously??? I mean come on guys! You sold back links, or better said, you sold spots on your websites for people to create their own back link articles for . . . → Read More: Build My Rank Bit The Dust – Who Is Next?
By SY (aka Hospitalera), on November 25th, 2011 Sorry, couldn't find anything more appropriate to illustrate this article about web spam. Image in the public domain, if Google objects against using their logo in an editorial piece (fair use assumed), they know where to find me
Ok, gals and guys, that will be another of this long-winded and far too in-depth posts, so please pour yourself something nice to drink and take a few minutes out of your busy life For the purpose of making it a bit easier to understand, I skip those parts of Google that have little to do with internet marketing like Android (OS for mobile devices) and concentrate on those that concern those of us that make money online: Adsense, Adwords and Search. First let’s have a look at what Google actually is and then let’s have a look at bigger picture of what Google actually wants – and why! And . . . → Read More: The Real Reason Google Fights Web Spam
By SY (aka Hospitalera), on November 24th, 2011 
Keyword Strategy Welcome Screen – Click to enter!
Lets face it, we all have them, sites that we love, that are old, at least in the terms of the internet, and that don’t perform as we think they should in the SERPentines. Or you have a site that used to do well, but suffered during the last panda updates. Reason being for both is that these sites come from the times when we haven’t had a clue about how to write reader-focused and keyword-focused content at the same time. If your site targets the same keyword with multiple posts, also called overlapping content, this can give it the look of a ‘content farm’ in Google’s eyes! There are two ways of solving this dilemma, ditch the site and start from scratch or try to save the site taking advantage of the content that is already indexed and ranking. . . . → Read More: Keyword Strategy Tips 1 – How To Clean Up a Messed Up, sorry, an Established Site
By SY (aka Hospitalera), on September 16th, 2011 Google revoked access to their Adwords API for literally hundreds of developers and applications on the 12th September. Here is what Google said about this:
“We have done this to ensure quality, improve Google products and services and compliance with Adwords API Terms and Conditions.”
Developers have to reapply for their tokens and it can take 5 to 6 weeks before they are re-approved, if they are, that’s it! My personal suspicion is that Google did this to reduce the amount of webspam created with this kind of tools, you know, the good old ‘find profitable keyword, buy exact match domain, write some crappy content and promote the heck out of it’ approach. I really doubt that Google is eager that the information that is meant for Adwords advertisers is used in this way, but that might just me being suspicious …
So your favorite keyword tool is . . . → Read More: Keyword Tool Down! What Now?
By SY (aka Hospitalera), on March 8th, 2011 Internet marketers and SEO specialists have learned over the last few days a hard lesson: It is not a human right to get your site ranked favorably by Google The IM community was buzzing since the latest search algorithm update, both with gossip, as well as with interpretations. Here a few voices (links will open in new tab): The Gentle Grizzly from far up north stresses two points: Suspicious link profiles (often obtained via content farms and article directories) and notoriously spammy niches, such as payday loans, weight loss etc that can bring danger to your website.
The less gentle Mark Knowles criticizes the lower quality of the search results AFTER the update with this pungent hub “Help Google is Broken” And he is right, even before the mayhem and uproar on the forums broke loose, I already noticed that Google’s search results have gotten considerably . . . → Read More: Seems Google went Primal 
By SY (aka Hospitalera), on March 5th, 2011 This might be the shortest blog post since I wrote about ‘anchored keywords‘ but whilst I was still polishing up my ultimate blog post concerning the latest Google Farmer Update, and reading a lot of the hype, interpretation and whining in the internet marketing blogosphere, I came across this brilliant post by Allyn from Blogger Illustrated: ‘How Google Interprets Content Quality‘ Read it and pay special attention to the comment section, you will not regret it, promised SY
If you like this blog post and found it helpful, why not share it with your preferred social network? Handy links and bookmarklets above ^^^
By SY (aka Hospitalera), on November 15th, 2010 The original question arose on The Keyword Academy Forum, where somebody asked ‘How do I make more money with my Postrunner site?’ For the ones of you that are not members, which you should, Postrunner is a guest blog post distribution hub that takes out the emotional tingle-tangle of guest blogging. It allows people to send guest posts to blog owners and these blog owners then can accept or reject the post. If rejected, the post goes back to the creator and he or she can apply to another post for publishing. Content for back links is the trade. Now people that receive such posts often end up with a variety of keywords on their site they have never really researched the potential for. And, over time, they start to rank for these keywords, because it is good content and other reasons. A lot of these sites are also monetized . . . → Read More: Getting better Ranking for Keywords you are already Ranking for Without Knowing It
By SY (aka Hospitalera), on April 28th, 2010 Seems there is a bit of a Google clean up going on! I might write more about this later, but for the moment I recommend you to read this blog post “How Not to Make Money Online” by BenK. Pay special attention on his tips on the end on how to not to set up your site. I would add another tip: Avoid using “seo optimizing plugins” that everybody uses. I don’t like and never used “All in one SEO” and it seems that was a lucky coincidence…
So far I took from the most recent developments that:
The old saying “quality content is king” is today more true then ever. Google has increased massively his team of human reviewers. Using blogspot blogs for building mini sites is dead. (You can still use them for building an authority site, but with the risk that you do that on . . . → Read More: How not to make money online
By SY (aka Hospitalera), on August 28th, 2009 Google has recently announced that they will include, gradually, over the next months, other certified ad networks into the Adsense network.
That is good news at the same time as it is bad news. If you are an Adsense publisher, means if you are displaying ads on your site to earn money from them, than it is basically good news. More ads that compete for ad space should increase the price and the earning possibilities for everybody involved.
If you are an Adsense advertiser this could mean that it becomes more expensive for you to advertise with the Google Adsense program as more advertisers compete for the available ad space.
If you are one of those internet marketers that use cheaper ads to drive traffic to sites with better paying ads, your possible profit margin might shrink – considerably.
All this began already over a year ago, as Google started . . . → Read More: Recent Google Adsense Changes
By SY (aka Hospitalera), on July 25th, 2009 Setting up a new web site from scratch is easier then you think. Just follow this easy checklist from “idea” to “Finished Sites” and your new web site is up and running in no time. . . . → Read More: Checklist for new web sites
By SY (aka Hospitalera), on July 24th, 2009 Why is it important to have a low bounce rate in your Google Account and how it affects your SERP Search Engine Ranking Position for your keywords. . . . → Read More: Bounce Rate
By SY (aka Hospitalera), on June 19th, 2009 What is an adsense niche and how to find a good one? Over the last posts one word kept creeping up again and again, the word “niche”. It was either mentioned in comments / questions or nonchalantly thrown in by yours truly. So I find it only fair, before continuing to write about Google Analytics, to tell you what internet marketers, us guys and gals want to make money on the internet, mean when we say “niche”.
In a nutshell (yeah, again) a niche is a “narrow topic” that gets monetized. So a blog like this one is not a “niche”, a web site about travel in general is not a niche, a web site for people that want to backpack in Prague IS niche. Lets look at same aspects of “niche”, perhaps it becomes then clearer:
Content / Topic: The topic is defined and narrow and the . . . → Read More: Adsense Niche
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