Dear Ms Google,
This is how I imagine Ms Google to look 😉
I hope you don’t mind that I am writing to you, but there is something wrong with the way your dating and matching site Google.com works at the moment. Your latest site up date, nicknamed so cutesy ‘Penguin’, puts many of us searchers for the right match in the grave peril of internet link cyber stalking, let me explain:
Most people are using your site as dating, or at least ‘find your perfect match’ site, some people, like me, publish content and others are looking for said content – and you match us together. The better the match works, the happier is everybody. Me, the site owner because I get more visitors, that not only stick around but also come back, the searcher because s/he finds what they are looking for and you because, em, you make . . . → Read More: Ms Google – We need a reverse nofollow tag like in — NOW!
Everybody knows that having a good internal linking structure is an important part of both, reader experience (they find other content by you they might be interested in) and on page SEO (the search engines find your older content and know which part of your site is the most relevant for which keyword). Plus it lowers your bounce rate if people visit more then one page on your site 😉
But part of the latest Google update seems to have been also an ‘over-optimization’ penalty. Officially, according to Matt Cutts in the video below, this refers more to keyword stuffing (especially meta data like image tags etc), but it can also refer to excessive, automatic, internal linking.
I want, for the moment concentrate on the internal linking aspect of on page SEO. Many moons ago I had a discussion going forward and backward with Allyn H. from ‘BloggerIllustrated’, . . . → Read More: Internal Linking – The Do’ and Don’ts (IMHO)
Google did it again and a whole bunch of internet marketers are shaking their feeble fists in wrath and disgust. I am speaking obviously of the latest Google algorithm update named ‘Penguin’. What happened? On 24th April 2012 Google rolled out yet another update that addresses web spam. You can read more about why Google hates web spam so much on this old article of mine called >>>The Real Reason Google Fights Web Spam<<<. Back? Great!
Have you been hit by the angry penguin?
I really don’t want to regurgitate what others have already written, or better said yelled into Cyberspace, so here my musings about an aspect which I believe has been overlooked by many. If you read >>>Google’s announcement about the Penguin Update<<< carefully and have a close look at the images you will notice something interesting in the second image – the . . . → Read More: Penguin Musings
Seems it was an interesting day on the interwebs again 😉 Google has send Build My Rank into the desert and the dust has still not settled. Instead of re-writing what others already published, here a link to Lis’ latest post for her take on things >Build My Rank is Dead<
And here my thoughts and suggestions, which like nearly always, differ a bit from hers – but not much in this case:
First of all on the BMR blog they published ‘ … In our wildest dreams, there’s no way we could have imagined this happening. …‘ referring to their discovery that they have been axed (read their network has been de-indexed) by Google. Seriously??? I mean come on guys! You sold back links, or better said, you sold spots on your websites for people to create their own back link articles . . . → Read More: Build My Rank Bit The Dust – Who Is Next?
Sorry, couldn't find anything more appropriate to illustrate this article about web spam. Image in the public domain, if Google objects against using their logo in an editorial piece (fair use assumed), they know where to find me 😉
Ok, gals and guys, that will be another of this long-winded and far too in-depth posts, so please pour yourself something nice to drink and take a few minutes out of your busy life 😉 For the purpose of making it a bit easier to understand, I skip those parts of Google that have little to do with internet marketing like Android (OS for mobile devices) and concentrate on those that concern those of us that make money online: Adsense, Adwords and Search. First let’s have a look at what Google actually is and then let’s have a look at bigger picture of what Google actually wants – and why! . . . → Read More: The Real Reason Google Fights Web Spam
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Lets face it, we all have them, sites that we love, that are old, at least in the terms of the internet, and that don’t perform as we think they should in the SERPentines. Or you have a site that used to do well, but suffered during the last panda updates. Reason being for both is that these sites come from the times when we haven’t had a clue about how to write reader-focused and keyword-focused content at the same time. If your site targets the same keyword with multiple posts, also called overlapping content, this can give it the look of a ‘content farm’ in Google’s eyes! There are two ways of solving this dilemma, ditch the site and start from scratch or try to save the site taking advantage of the content that is already indexed and ranking. . . . → Read More: Keyword Strategy Tips 1 – How To Clean Up a Messed Up, sorry, an Established Site
Internet marketers and SEO specialists have learned over the last few days a hard lesson: It is not a human right to get your site ranked favorably by Google 😉 The IM community was buzzing since the latest search algorithm update, both with gossip, as well as with interpretations. Here a few voices (links will open in new tab): The Gentle Grizzly from far up north stresses two points: Suspicious link profiles (often obtained via content farms and article directories) and notoriously spammy niches, such as payday loans, weight loss etc that can bring danger to your website.
The less gentle Mark Knowles criticizes the lower quality of the search results AFTER the update with this pungent hub “Help Google is Broken” And he is right, even before the mayhem and uproar on the forums broke loose, I already noticed that Google’s search results have gotten . . . → Read More: Seems Google went Primal 😉
This might be the shortest blog post since I wrote about ‘anchored keywords‘ but whilst I was still polishing up my ultimate blog post concerning the latest Google Farmer Update, and reading a lot of the hype, interpretation and whining in the internet marketing blogosphere, I came across this brilliant post by Allyn from Blogger Illustrated: ‘How Google Interprets Content Quality‘ Read it and pay special attention to the comment section, you will not regret it, promised 😉 SY
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