By SY (aka Hospitalera), on May 8th, 2012 
Dear Ms Google,
This is how I imagine Ms Google to look
I hope you don’t mind that I am writing to you, but there is something wrong with the way your dating and matching site Google.com works at the moment. Your latest site up date, nicknamed so cutesy ‘Penguin’, puts many of us searchers for the right match in the grave peril of internet link cyber stalking, let me explain:
Most people are using your site as dating, or at least ‘find your perfect match’ site, some people, like me, publish content and others are looking for said content – and you match us together. The better the match works, the happier is everybody. Me, the site owner because I get more visitors, that not only stick around but also come back, the searcher because s/he finds what they are looking for and you because, em, you make . . . → Read More: Ms Google – We need a reverse nofollow tag like in — NOW!
By SY (aka Hospitalera), on April 30th, 2012 Everybody knows that having a good internal linking structure is an important part of both, reader experience (they find other content by you they might be interested in) and on page SEO (the search engines find your older content and know which part of your site is the most relevant for which keyword). Plus it lowers your bounce rate if people visit more then one page on your site
But part of the latest Google update seems to have been also an ‘over-optimization’ penalty. Officially, according to Matt Cutts in the video below, this refers more to keyword stuffing (especially meta data like image tags etc), but it can also refer to excessive, automatic, internal linking.
I want, for the moment concentrate on the internal linking aspect of on page SEO. Many moons ago I had a discussion going forward and backward with Allyn H. from ‘BloggerIllustrated’, . . . → Read More: Internal Linking – The Do’ and Don’ts (IMHO)
By SY (aka Hospitalera), on April 27th, 2012 
Google did it again and a whole bunch of internet marketers are shaking their feeble fists in wrath and disgust. I am speaking obviously of the latest Google algorithm update named ‘Penguin’. What happened? On 24th April 2012 Google rolled out yet another update that addresses web spam. You can read more about why Google hates web spam so much on this old article of mine called >>>The Real Reason Google Fights Web Spam<<<. Back? Great!
Have you been hit by the angry penguin?
I really don’t want to regurgitate what others have already written, or better said yelled into Cyberspace, so here my musings about an aspect which I believe has been overlooked by many. If you read >>>Google’s announcement about the Penguin Update<<< carefully and have a close look at the images you will notice something interesting in the second image – the . . . → Read More: Penguin Musings
By SY (aka Hospitalera), on March 21st, 2012 
Seems it was an interesting day on the interwebs again Google has send Build My Rank into the desert and the dust has still not settled. Instead of re-writing what others already published, here a link to Lis’ latest post for her take on things >Build My Rank is Dead<
And here my thoughts and suggestions, which like nearly always, differ a bit from hers – but not much in this case:
First of all on the BMR blog they published ‘ … In our wildest dreams, there’s no way we could have imagined this happening. …‘ referring to their discovery that they have been axed (read their network has been de-indexed) by Google. Seriously??? I mean come on guys! You sold back links, or better said, you sold spots on your websites for people to create their own back link articles for . . . → Read More: Build My Rank Bit The Dust – Who Is Next?
By SY (aka Hospitalera), on March 2nd, 2012 
Build My Rank (BMR) has closed, but another door might open!
If you have been following this blog for a while, you might have noticed that all the nice affi banners to link building services have disappeared over time. Reason being that I don’t use them anymore, nor do I recommend this kind of services anymore. Why that is the case, I will tell you shortly. But I am still on the mailing list of a few of them and some days ago I received an email from Build My Rank that was interesting to say the least! Granted, BMR has closed the doors temporarily in the past and might open in the future again, but that is not the really interesting bit. Here two quotes from their email:
“While we are closed we will be 1) rapidly expanding our network footprint …“
I mean that one is a . . . → Read More: Build My Rank Closed – What Now?
By SY (aka Hospitalera), on February 4th, 2012 
Click image to try it out yourself
I am actually not obsessing about rankings anymore, I am more obsessed about traffic With Google personalizing search results more and more, the first page of Google, as we knew it, could be soon a thing of the past. But sometimes, when I try out something new, I want to see some yummy data to get a better impression on how things are going and what is work or not working. And as I also just ‘talked’ somebody through the whole process ,via email, I thought that it would be a good idea for a blog post! Never waste content you have already half written
Until now I have used Market Samurai to do this, but it is not displaying rankings as we know it anymore. If you haven’t an idea about what has happened, have a look at . . . → Read More: Keyword Strategy Tips 4 – Tracking Web 2.0 Articles
By SY (aka Hospitalera), on January 16th, 2012 
Lis published a few days ago an article with the catchy title >Right Keywords + Right Platform = Cash!<, where she advocated to use another, additional, tool to Keyword Strategy in order to find long tail keywords, that is keyword phrases that are longer than three words. I disagreed, we do disagree often by the way, but we are still friends, at least I hope so
I have no clue about Myanmar, but I do know a lot about Prague – and how to use the Keyword Strategy Tool
So I offered a proof, and run into a major problem, her seed keywords were ‘Myanmar Travel‘ and I have no idea about the locations and geography of that part of the world. I simply didn’t know if a certain exotic name is that of a town in Myanmar or that of a beach . . . → Read More: Long Tail Keywords – Can you find them with Keyword Strategy?
By SY (aka Hospitalera), on January 10th, 2012 
Just in time, with the beginning of the New Year, my case study site has been re-indexed by Google If you haven’t a clue what I am taking about, you might want to have a quick look at my previous article >Keyword Strategy Case Study 1 – My Set-Up <. Here is what I have done, what I haven’t done plus a short status update.
Niche / Topic: Theology Published Articles: 4 Indexed Articles: 5 (see below) Rankings: highest 37, lowest 290 in Google PR: 0 (from PR-) Back Links built: 0 Visitors: 0 Income: 0 (No ads etc as of yet)
Follow the Keyword Strategy Case Study! Click image to see all posts already published in this category!
The Problems
The site had fallen out of the index due to the fact that there was barely any content on it and with barely I mean . . . → Read More: Keyword Strategy Case Study 2 Reindexed 
By SY (aka Hospitalera), on December 11th, 2011 
These are the best WordPress plugins I found and used in 2011. The WordPress logo is no endorsement by WordPress itself, it only serves as decoration
Ok, since it is already December 2011 (Tempus Fugit!) I think it is safe to write up a post about the best WordPress plugins I used in 2011 and will, most likely, also use in 2012! Here a list of those that I use on some or all of my sites, just bear in mind that the less plugins you have the better as your site will load faster and less plugin conflicts might occur. So choose wisely BTW the titles of each description will take you to the main page where you can download the plugin – and yes, all of them are free A bit of a pre-Christmas gift for my readers All of them in order of importance (at . . . → Read More: Best WordPress Plugins 2011
By SY (aka Hospitalera), on December 10th, 2011 
Should you buy Seopressor? Read my plugin review to the end to discover how to get the same functionality for free!
Before you depart with your hard earned cash to buy the Seopressor Plugin, read my review and discover how you can get the same functionality for free! Hint, hint, you have to read this article to the end to discover that one
I first came across the Seopressor plugin some months ago as I worked on a site for a client (for more about that aspect of my online life see >Custom Designs<) and shortly after that some spammy affiliate left a completely unrelated comment here on this blog. Note to comment spammers: If you want to promote something, this is the way to do it:
Do write a good review that covers the plus and minus points on your own site. Do read my . . . → Read More: Seopressor Review – Should you buy this plugin?
By SY (aka Hospitalera), on December 7th, 2011 
I thought it might be helpful and funny for others if I put together a mini series of SEO mistakes I made. Here the first post of my new SEO mistakes series: Image Links. If you use images in your blog posts and pages, chances are that you just upload them via the WordPress interface, perhaps give them a good caption and that’s it. If you are interested in improving your on page SEO when it comes to images, here some Do’s and Don’ts for you. If you are short in time, read at least the first paragraph, it really might lighten a light bulb, at least it did it for me as I discovered my own stupid mistake!
How not to do it!
Where is your image linking to? Ooops! When you upload an image to use on your blog, the image gets automatically a link . . . → Read More: Silly SEO Mistakes I Made – Images and Links
By SY (aka Hospitalera), on December 5th, 2011 
Market Samurai is a good product, Article Samurai is — NOT!!!
Hi guys and gals, I just got the ‘priority email’ aka ‘don’t miss this super-duper chance that comes around only once in your lifetime (Not!)’ that Article Samurai opens again and that begs the question: Should you buy it or NOT!? Like I wrote in my previous post here >Article Samurai or Spamurai?‘ I consider this type of internet marketing and attempt at SEO sooo pre-Panda! And no, imho, save your money also this time round and don’t buy it! Why you ask? I still hold to what I stated previously:
Cheap article marketing, especially one that uses / promotes, spun content, is an absolute No-No since the latest Panda / Farmer Update that Google implemented.
Methods like this add no value whatsoever to your own websites nor to the internet as . . . → Read More: Article Samurai Opens Again – Should You Buy?
By SY (aka Hospitalera), on December 1st, 2011 
Pinterest – Click image to follow me there …
So, ok, I have never been an early adopter when it comes to this whole social media stuff. It took me ages to get on Facebook, my LinkedIn profile is still not filled out and I haven’t got the hang out of G+ yet. So what do I do on Pinterest? And what the heck is Pinterest actually? Basically Pinterest is a site that lets you bookmark websites in a visually appealing way by pinning what interests you to one or more boards you have created. Plus it offers the usual network possibility of friends, following etc. The last one comes with a twist, you can either follow all of the boards a person has created or only a selection. This is great if you come across a weirdo like me that has boards about . . . → Read More: Why You Should Use Pinterest
By SY (aka Hospitalera), on November 24th, 2011 
Keyword Strategy Welcome Screen – Click to enter!
Lets face it, we all have them, sites that we love, that are old, at least in the terms of the internet, and that don’t perform as we think they should in the SERPentines. Or you have a site that used to do well, but suffered during the last panda updates. Reason being for both is that these sites come from the times when we haven’t had a clue about how to write reader-focused and keyword-focused content at the same time. If your site targets the same keyword with multiple posts, also called overlapping content, this can give it the look of a ‘content farm’ in Google’s eyes! There are two ways of solving this dilemma, ditch the site and start from scratch or try to save the site taking advantage of the content that is already indexed and ranking. . . . → Read More: Keyword Strategy Tips 1 – How To Clean Up a Messed Up, sorry, an Established Site
By SY (aka Hospitalera), on September 16th, 2011 Google revoked access to their Adwords API for literally hundreds of developers and applications on the 12th September. Here is what Google said about this:
“We have done this to ensure quality, improve Google products and services and compliance with Adwords API Terms and Conditions.”
Developers have to reapply for their tokens and it can take 5 to 6 weeks before they are re-approved, if they are, that’s it! My personal suspicion is that Google did this to reduce the amount of webspam created with this kind of tools, you know, the good old ‘find profitable keyword, buy exact match domain, write some crappy content and promote the heck out of it’ approach. I really doubt that Google is eager that the information that is meant for Adwords advertisers is used in this way, but that might just me being suspicious …
So your favorite keyword tool is . . . → Read More: Keyword Tool Down! What Now?
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