Dear Ms Google,
This is how I imagine Ms Google to look 😉
I hope you don’t mind that I am writing to you, but there is something wrong with the way your dating and matching site Google.com works at the moment. Your latest site up date, nicknamed so cutesy ‘Penguin’, puts many of us searchers for the right match in the grave peril of internet link cyber stalking, let me explain:
Most people are using your site as dating, or at least ‘find your perfect match’ site, some people, like me, publish content and others are looking for said content – and you match us together. The better the match works, the happier is everybody. Me, the site owner because I get more visitors, that not only stick around but also come back, the searcher because s/he finds what they are looking for and you because, em, you make . . . → Read More: Ms Google – We need a reverse nofollow tag like in — NOW!
Everybody knows that having a good internal linking structure is an important part of both, reader experience (they find other content by you they might be interested in) and on page SEO (the search engines find your older content and know which part of your site is the most relevant for which keyword). Plus it lowers your bounce rate if people visit more then one page on your site 😉
But part of the latest Google update seems to have been also an ‘over-optimization’ penalty. Officially, according to Matt Cutts in the video below, this refers more to keyword stuffing (especially meta data like image tags etc), but it can also refer to excessive, automatic, internal linking.
I want, for the moment concentrate on the internal linking aspect of on page SEO. Many moons ago I had a discussion going forward and backward with Allyn H. from ‘BloggerIllustrated’, . . . → Read More: Internal Linking – The Do’ and Don’ts (IMHO)
Google did it again and a whole bunch of internet marketers are shaking their feeble fists in wrath and disgust. I am speaking obviously of the latest Google algorithm update named ‘Penguin’. What happened? On 24th April 2012 Google rolled out yet another update that addresses web spam. You can read more about why Google hates web spam so much on this old article of mine called >>>The Real Reason Google Fights Web Spam<<<. Back? Great!
Have you been hit by the angry penguin?
I really don’t want to regurgitate what others have already written, or better said yelled into Cyberspace, so here my musings about an aspect which I believe has been overlooked by many. If you read >>>Google’s announcement about the Penguin Update<<< carefully and have a close look at the images you will notice something interesting in the second image – the . . . → Read More: Penguin Musings
Seems it was an interesting day on the interwebs again 😉 Google has send Build My Rank into the desert and the dust has still not settled. Instead of re-writing what others already published, here a link to Lis’ latest post for her take on things >Build My Rank is Dead<
And here my thoughts and suggestions, which like nearly always, differ a bit from hers – but not much in this case:
First of all on the BMR blog they published ‘ … In our wildest dreams, there’s no way we could have imagined this happening. …‘ referring to their discovery that they have been axed (read their network has been de-indexed) by Google. Seriously??? I mean come on guys! You sold back links, or better said, you sold spots on your websites for people to create their own back link articles . . . → Read More: Build My Rank Bit The Dust – Who Is Next?
Build My Rank (BMR) has closed, but another door might open!
If you have been following this blog for a while, you might have noticed that all the nice affi banners to link building services have disappeared over time. Reason being that I don’t use them anymore, nor do I recommend this kind of services anymore. Why that is the case, I will tell you shortly. But I am still on the mailing list of a few of them and some days ago I received an email from Build My Rank that was interesting to say the least! Granted, BMR has closed the doors temporarily in the past and might open in the future again, but that is not the really interesting bit. Here two quotes from their email:
“While we are closed we will be 1) rapidly expanding our network footprint …“
I mean that one is a . . . → Read More: Build My Rank Closed – What Now?
Click image to try it out yourself 😉
I am actually not obsessing about rankings anymore, I am more obsessed about traffic 😉 With Google personalizing search results more and more, the first page of Google, as we knew it, could be soon a thing of the past. But sometimes, when I try out something new, I want to see some yummy data to get a better impression on how things are going and what is work or not working. And as I also just ‘talked’ somebody through the whole process ,via email, I thought that it would be a good idea for a blog post! Never waste content you have already half written 😉
Until now I have used Market Samurai to do this, but it is not displaying rankings as we know it anymore. If you haven’t an idea about what has happened, have a look . . . → Read More: Keyword Strategy Tips 4 – Tracking Web 2.0 Articles
Lis published a few days ago an article with the catchy title >Right Keywords + Right Platform = Cash!<, where she advocated to use another, additional, tool to Keyword Strategy in order to find long tail keywords, that is keyword phrases that are longer than three words. I disagreed, we do disagree often by the way, but we are still friends, at least I hope so 😉
I have no clue about Myanmar, but I do know a lot about Prague – and how to use the Keyword Strategy Tool 😉
So I offered a proof, and run into a major problem, her seed keywords were ‘Myanmar Travel‘ and I have no idea about the locations and geography of that part of the world. I simply didn’t know if a certain exotic name is that of a town in Myanmar or that of a beach . . . → Read More: Long Tail Keywords – Can you find them with Keyword Strategy?
Just in time, with the beginning of the New Year, my case study site has been re-indexed by Google 😉 If you haven’t a clue what I am taking about, you might want to have a quick look at my previous article >Keyword Strategy Case Study 1 – My Set-Up <. Here is what I have done, what I haven’t done plus a short status update.
Niche / Topic: Theology 😉 Published Articles: 4 Indexed Articles: 5 (see below) Rankings: highest 37, lowest 290 in Google PR: 0 (from PR-) Back Links built: 0 Visitors: 0 Income: 0 (No ads etc as of yet)
Follow the Keyword Strategy Case Study! Click image to see all posts already published in this category!
The site had fallen out of the index due to the fact that there was barely any content on it and with barely . . . → Read More: Keyword Strategy Case Study 2 Reindexed 😉
These are the best WordPress plugins I found and used in 2011. The WordPress logo is no endorsement by WordPress itself, it only serves as decoration 😉
Ok, since it is already December 2011 (Tempus Fugit!) I think it is safe to write up a post about the best WordPress plugins I used in 2011 and will, most likely, also use in 2012! Here a list of those that I use on some or all of my sites, just bear in mind that the less plugins you have the better as your site will load faster and less plugin conflicts might occur. So choose wisely 😉 BTW the titles of each description will take you to the main page where you can download the plugin – and yes, all of them are free 😉 A bit of a pre-Christmas gift for my readers 😉 All of them in order . . . → Read More: Best WordPress Plugins 2011