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I love reading blog posts – they are such a terrific way of learning new things without having to read an entire ebook or book.
But I’ll click away faster than you can say “jack rabbit” if I spot these blog post problems:
White type on reverse – really, have you ever tried to read this for more than one sentence in a headline?
Small type size – not everyone has the eyes of a 22-year-old.
Long paragraphs – give readers’ eyes a rest by splitting long paragraphs into shorter paragraphs.
Sentences that go on and on – period use can improve readability.
Show-off large words – when common words will do just as well.
Long posts – when a shorter post, revised from a first-draft longer post, can get across the information more effectively.
No line of white space between paragraphs – the eyes particularly need that quick moment of rest when reading online.
Now that I’ve covered the obstacles to ease of reading for blog posts, are there additional elements that can make reading a post even better?
One such element is the use of boldface like the sentence above to signal a shift in the subject. This boldface also breaks up the monotony of blocks of type.
Another element related to this technique:
This element is using boldface for short subheads between sections as used above. Using only “Another element” is not effective because there’s not enough info for a person who skims posts, but “Another element related to this technique” is enough info.
An illustration is usually effective at drawing the eye into a guest post. I often buy royalty-free illustrations at istock.com to accompany my National Internet Business Examiner articles at www.InternetBizBlogger.com .
In conclusion, if you’ve gone to the effort of writing a blog post, go the extra mile and review your post with the intent of making it easy for your readers to read what you’ve written.
And if you’re a fiction writer, check out the free blogging report written by author Carolyn Howard-Johnson and myself at www.FictionMarketing.com .
Phyllis Zimbler Miller’s company has launched the monthly program www.WeTeachWebMarketing.com to help people promote their brand, book or business. The month of August she’s on a virtual book tour for the ebook What You Should Know About the Launch of an Online Information Product – see http://budurl.com/ebookproductlaunch
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