If You’ve Put in the Effort to Write a Blog Post, Go the Extra Mile and Make That Post Easy to Read

Today’s post is a guest post (see author information at the end of post). Would you like to be a guest blogger here and to get valuable backlinks for your own site? Check out the guest blogger information.

I love reading blog posts – they are such a terrific way of learning new things without having to read an entire ebook or book.

But I’ll click away faster than you can say “jack rabbit” if I spot these blog post problems:

White type on reverse – really, have you ever tried to read this for more than one sentence in a headline?

Small type size – not everyone has the eyes of a 22-year-old.

Long paragraphs – give readers’ eyes a rest by splitting long paragraphs into shorter paragraphs.

Sentences that go on and on – period use can improve readability.

Show-off large words – when common words will do just as well.

Long posts – when a shorter post, revised from a first-draft longer post, can get across the information more effectively.

No line of white space between paragraphs – the eyes particularly need that quick moment of rest when reading online.

Now that I’ve covered the obstacles to ease of reading for blog posts, are there additional elements that can make reading a post even better?

One such element is the use of boldface like the sentence above to signal a shift in the subject.  This boldface also breaks up the monotony of blocks of type.

Another element related to this technique:

This element is using boldface for short subheads between sections as used above.  Using only “Another element” is not effective because there’s not enough info for a person who skims posts, but “Another element related to this technique” is enough info.

An illustration is usually effective at drawing the eye into a guest post.  I often buy royalty-free illustrations at istock.com to accompany my National Internet Business Examiner articles at www.InternetBizBlogger.com .

In conclusion, if you’ve gone to the effort of writing a blog post, go the extra mile and review your post with the intent of making it easy for your readers to read what you’ve written.

And if you’re a fiction writer, check out the free blogging report written by author Carolyn Howard-Johnson and myself at www.FictionMarketing.com .

Phyllis Zimbler Miller’s company has launched the monthly program www.WeTeachWebMarketing.com to help people promote their brand, book or business.  The month of August she’s on a virtual book tour for the ebook What You Should Know About the Launch of an Online Information Product – see http://budurl.com/ebookproductlaunch

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16 comments to If You’ve Put in the Effort to Write a Blog Post, Go the Extra Mile and Make That Post Easy to Read

  • Proofreading your headline for typos is another good tip… ;->

    (Like what you say. I love to read, but with so many blogs and websites, skimming is essential. I think most people just skip the blah blah blah and look to see if the writer is making an interesting point or conveying useful information somewhere.)
    .-= Carl@World Tee Shirt´s last blog ..African woman =-.

  • I totally agree with your post, a good blog post go waste if it is not readable enough, but inorder to come the reverse problem i usually select the whole content and then read it as selecting the content makes it little bold and letters look very clearly and same goes with the small type size.But i only go through all these troubles when the post has something new to say and being an avid blog reader myself i also highly recommend skimming but i think that comes naturally through experience as first para tells a lot about the rest of the post 😛

  • hospitalera

    Thanks for pointing that out, I normally don’t proof read guest posts, so that one slipped by. But I have now corrected it.

    That is a great tip, will try it next time I come across one of these “light over dark” blog posts. SY

  • Hey, you might wanna check your blog out using the K-Meleon browser, the sidebar is all messed up for me. (Maybe it’s because I’m using the old version.)

  • This is such a great help keep up the good work..

    Jill xx

  • hospitalera

    Thanks a lot, I will look into that, but to be honest, it is not the widest used browser in the internet 😉

    @Shower cubicles
    Thanks! SY

  • I HATE small font in blogs, and even worse is white font on a black background. I am nowhere near old, but it kills my eyes! (Now i sound old haha)

  • hospitalera

    Yes, we are all on our way to get old, rofl, SY

  • I think most people just skip the blah blah blah and look to see if the writer is making an interesting point or conveying useful information somewhere
    .-= anna@ugg boots´s last blog ..5803 Blake tall 23cm Made in China snow boots Women’s boot’s with box and certificate =-.

  • hospitalera

    True, but if we would only post the summary / conclusion would that be enough? Some people might want to know the reasoning behind it. Here I agree with the guest blogger, by using lists, bold type and the like you cater to both types of readers. SY

  • I find white on black or white on blue easier to read than anything with a white background. To me a white background is just all glare, and very tiring. So my travel blog is white on black. Besides, black makes pictures look better.

  • kempozone

    Im sure many of you are like me and one of the first things you do in the morning is head here and check out the new post. Along with seeing the new posts, I’m also always checking out the blog roll rss feed and watching them grow, or shrink sometimes. In one of my past …but all in all excellent site. Keep it up!

  • Donnieboy

    Just wanted to drop you a line to say, I enjoy reading your site. I thought about starting a blog myself but don’t have the time.
    Oh well maybe one day…. 🙂

  • hospitalera

    @ stilloutthere
    Interesting, for me it is exactly the other way round, light on dark causes me headache. Perhaps I spent too much time in my tender youth sitting before monitors that showed yellow on dark green or dirt white on blue (giving my age away here ;-))

    Not sure what you try to say???

    @ Donnieboy
    Thanks! SY

  • Totally agree with so many points in your post. I think a lot of individuals fail to realise that people will read your posts and that you need to ensure that your content is free from mistakes and that you’ve at least checked it before you hit the publish button. There have been a few ocassions where I’ve done this and tbh it has been a little bit of a nightmare!

  • hospitalera

    Correct, but you can always correct mistakes later when you find them, better late then never, SY