Ok, if there is only one subject you need to know about to have success on the internet it is keywords. More exactly how key words relate to your site, to your links (the ones you get and the ones you give) and how almighty Google finds and sees your site/ blog via keywords. So please, do yourself a favour, pour a cool glass of something and read, re-read and try to understand all what you can find about keywords. It really can change your on line marketing life, no matter if you blog, built mini sites or if you get paid to write content. It will change your views on what and how you are doing on the www. And it is completely free, a lot of people charge for this kind of information and here you get it for free, what do you want more? Lets do first a few exercises, to warm our internet marketer muscles up:
1. Discover how Google sees your blog or site.
Go to the Google Keyword Tool, click ‘Website Content’ and change the language if necessary, put your url in the field, click ‘Include other pages on my site linked from this URL’ click ‘Get Keyword Ideas’. Wait and — be surprised, this is what Google thinks your site is about! This is what google suggests you go for if you wanted to advertise your site with google adwords. Read the list, save it and – most important- compare it what you think your blog or site is all about! Do they match, your perception and Google’s?
2. A second little test for you. Which of the following do you think is the more valuable link to a site and which is the less valuable? If you were Google, how would you weight these links for your search results? Both links are from wikipedia, and no, I haven’t written a single one, they are just here for illustration purposes.
[Article is about dog behaviour]… BTW, I also write about yoga click here to read more.
[General article is about Yoga]… Another article that concentrates on the history of yoga can be found here.
That is a very, very simplified example, there are more nuances possible between this two extreme examples 😉 But for the moment they will serve. The first link appears on an unrelated article and links the word ‘here’ to the site in question. The second link appears in a related article and links a relevant keyword to the site. Google will give much more weight to the second one! To be continued…
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