Google, keywords, links and your site Part 2

A visit from ‘Googy’

Let me explain this google keywords business a bit more as it is so important. I make my main income on the internet with licensing royalty free images, for example at Fotomind . Photo buyers search for the right photo via keywords and if the key word in question is not tagged to the photo the buyer will not find it. If a buyer doesn’t find my image, I don’t sell it and therefore I don’t earn any money from it. Easy enough to understand.

Something similar applies to web sites/ blogs and Google. If somebody looks via the Google search engine for, let’s say, a ‘horse blog’ (the keywords) Google will return the most relevant results first. Better said, the ones Google ‘thinks’ are the most relevant ones for this search. So, that leads us to the question: ‘How does Google think?’ To put it very simple, Google ‘thinks’ a web site or a blog is the most relevant one for a search term if a) the web site contains the search term and b) other sites about the same subject link to the web site using the search term in their anchor texts. If your blog or site doesn’t turn up in the first search results nobody will find them and you can’t ‘sell’ your content. That is simplified, other facts also do play a role, but for the moment it is a starting point πŸ˜‰

Have you followed me up to here? Great! Let’s ‘anthropomorph google a bit and imagine s/he (whatever you like) is a little person called Googy that strolls around the web at high speed and reports all things s/he finds back to Google Headquarter. Lets imagine Googy comes and visits this blog, something what it does regularly, how would the report to headquarter look like. Let’s have a sneaky peek:

Hi there back home at headquarter, just visiting the address http://sheseo.com/ I was last here {insert date & time} and I notice that some content has been added. There is a new blog post at the url http://sheseo.com/google-keywords-links-and-your-site-part-2/ The new content {i.e. this blog post} fits in with the general content of this site. No signs of anything illegal going on here. The relation between links and word count is good, not too many links per 100 words found. Also the links are going to good authority sites, not to fishy link farms. The blog article makes the impression as written by a human being {Thanks Googy ;-)} and contains the right amount {5-10%} of a variety of key words that are all related to the post title, head line and content. General impression of the site: Site is doing great, article should rank reasonably well for the key word phrase ‘Google Keywords’ in our searches, off now via a friendly anchored keyword link one of the blog commenters has left, regards Googy

Obviously there are many more factors (around some 200) that influence Google’s decision on where to place a blog or site in the search result for a keyword or keyword phrase. But knowing and dominating the difficult issues of anchored keywords still is the key, if you forgive my pun πŸ˜‰

Oh, and if you want to have a good, Google related laugh, make sure to check out Googe’s PigeonRank! It is old, but still priceless…

If you like this blog post and found it helpful, why not share it with your preferred social network? Handy links and bookmarklets above ^^^ πŸ˜‰

23 comments to Google, keywords, links and your site Part 2

  • Lauren Wolf

    Sadly, This stuff makes my head hurt!

    Lauren Wolf

  • LOL! That’s a funny name for GoogleBot, what will you call Yahoo’s Slurp? Slurpy?

    The bot also reports that your site doesn’t have any bad javascript / malware serving iframes.(I know because I got hit by this recently).

  • hospitalera

    @Lauren Wolf
    Don’t worry, you will learn! SY

    @Dan Malciu
    Slurpy is a great idea πŸ˜‰ You are right, it is as important in SEO what you do as what you don’t do! Hope you recover soon from the ‘hit’ SY

  • Lovely blog! Thanks for the useful information.

  • hospitalera

    @backpacking asia
    Lovely site you have and you are welcome! SY

  • good point, targeting the correct keywords is incredibly important for people finding you.

  • hospitalera

    @Mark
    Yes, something one MUST consider BEFORE setting up a niche blog or web site! SY

  • Generally, when you start Search engine optimization, the first thing you need to consider is the keywords that describe the content of your site best and that are most likely to be used by users to find you.

  • hospitalera

    @Martin
    Correct, and therefor the Google Adword Tools is invaluable as it shows you exactly how many people are really searching for your keywords. SY

  • Would love to know those 200 reasons on how our pages are placed, any source? Link-Building is one of the most important but do you build links for each post or do they get ranked reasonably on good positions because of your authoritative homepage?

  • hospitalera

    @Mark Hostetler
    A good place to start is reading Google’s Webmaster Guidelines and also Matt Cutt’s Blog. For the second part, both plays a rule, links to the main site and links to sub-pages, but all this will occur naturally if you provide great content. People will then start naturally to link to you πŸ˜‰ Link building for me is more and more getting the word out about a new site but in the end it has to maintain its position through great content, SY

  • Here is one other important thing that Googy might report on…

    “I also see that there are these other sites that hospitalera has links to. They include http://www.abc.com http://www.xyz.com and a few others. Those sites are about abc and xyz so let’s make a note that there is some sort of connection and/or relevance to what those websites are about. Put that in our latent semantic indexing database. Don’t forget.
    Cordially, Googy
    P.S. Been up all night. Tell Matt I need a raise.”

  • hospitalera

    @Beaverton Internet Marketing
    Great contribution, you are right about the related links bit πŸ˜‰ But this one cracked me up, classic!

    “P.S. Been up all night. Tell Matt I need a raise.”

    SY

  • Yeah, I am also very sure that keywords play big role on Google page rank. Is that also one of your reason to have keyword luv plugin installed in your blog? I like your blog anyway πŸ™‚

  • hospitalera

    @Dan
    Keywords are used by Google to determine what a site is about, not to determine the page rank (which in all cases is less important then your ranking in the SERPs). And therefor, no keywordluv doesn’t benefit my blog directly, but it does benefit those readers that take the time to leave a useful comment, SY

  • TechChunks

    I highly appreciate your decision to use KeywordLuv plugin in your blog and give your readers a chance to get some keyword love.

    On another topic, I have read recently that Google has finally decided to devalue Page Rank to discourage spammers who were abusing the whole PR system. How do you think it is going to affect all of us, from a SEO point of view?

  • hospitalera

    @TechChunks
    Unfortunately the spammers appreciate this decision also, *sigh*
    Regarding PR, that is nothing new, Google stated long time ago that PR plays only a minuscule part in their overall calculations. In general I am not worrying so much about PR, I worry more about SERP results. And shall I give a tip? The best way to end up high in the SERP is to write the best content possible πŸ˜‰ BTW, do you read Matt’s blog? http://www.mattcutts.com/blog/ Should be a must read for everybody on the internet, SY

  • George

    Hello. I personally really like your blog without keywordluv, but keywordluv makes it even better πŸ™‚ I am curious as to how google devaluing pr will effect us also, like Techchunks said. That seems like it would hurt large webmasters, but it would benefit small webmasters. Thanks for another great post!

  • hospitalera

    @ George
    Did you see my answer to him, just the comment above yours? SY

  • keyword can make different in terms of how your site get ranked.this helps to signify how highly related your contents.and will help your site improve its ranking for the targeted terms.really incredible plug in.

  • hospitalera

    @monika
    Which plugin are you speaking about? SY

  • MD

    I hat google PPC and all it represents….its a fnatastic method for Google to make $$ not sure if its friendly enough for the majority of potential users

    • hospitalera

      You hat or hate? And why should we hate what make us money. Never hate the tool is my advice, just learn how to use it πŸ˜‰ SY