Shortcut for the impatient: Just jump to the end of this post to find a list of sites that you can use to write up your own backlinks. For more in-depth reading, carry on 😉
Just after content, back links, i.e. links to the said content, are the next most important point to make a blog/ web site successful. Outside or external links are one of the measures Google uses to determine where to place your content in its search results (SERP), and that is what brings you the visitors ;-). In a nutshell, the more links point towards your content, the more important Google deems your content to be. Now, you could just submit your blog or web site to a lot of directories and be done with back link building, right? Wrong! Google also values factors like:
Don’t, really, really, don’t submit your blog or web site to every directory known to mankind. Google will slap you faster over your fingers than you can say ‘ooops’. It is fine to submit to, lets say the top 2-3 directories in your niche, but avoid at all costs to submit to so-called link farms. Less is really more when it comes to building back links with directories.
Google values links more that are coming from related sources. For example if I link an article about dog grooming to a travel blog than google will value that link less as when it comes from another dog related site.
Deep linking is linking to a specific page or blog post not to the domain as such. So for example a link saying Hospitalera’s Blog is less valuable than a link to Hospitalera Hubpage Challenge or Today.com closed my blog Google likes many links to different locations on the same domain, not just to the frontpage.
Rank and Authority of the linking site
The higher the Page Rank and the rank of the keyword(s) in the search results is, the better. That is called the authority of a site. Example: Somebody whose site ranks extremely well for the key words ‘blogging resources’ links to my blog. That would be a very valuable link for me because it acknowledges in Google’s eyes my authority regarding ‘blogging resources’ and will help my own ranking regarding this and other related key words.
All this you can control when you write up your own back links. All places mentioned below are free to join and you keep full control over your submitted content:
Your links will become do-follow as your author score rises. As long as you submit non-spammy content with not more than two links pointing to the same domain in one hub/ article, this shouldn’t be a problem to achieve in a short time. Additionally you can earn money via their revenue share program.
Links are do-follow from the beginning and Squidoo doesn’t restrict the amount of links you are allowed to post. Use this freedom wisely, as Google will still punish you for bad linking behavior. Also Squidoo rewards you by sharing the money earned with you.
Posterous is a new site that is aimed at people that want to post content fast and convenient to many different destinations. For internet marketing and SEO it is interesting because all links are do-follow. I have started recently a little SEO project to explore this further. I started to write up little articles about sites, including a back link to each that is keyword optimized. I am in contact with the owner/ CEO of posterous and as long as such posts are not spammy in nature they are fine with the idea. The other interesting point is that they also allow several people blogging/ posting to the same posterous. This could be, if done right, a very nice viral tool to get the word out about a wide range of sites, blogs, hubs or lenses. If anybody is interested to join, please leave a comment 😉
Forum signatures are one of the most underestimated seo tools imho. They are especially good if you have one main site you want to promote. Google crawls forums regularly and especially if the link appears in a forum that is related to your topic will take it in consideration. So, please, don’t go out now and join a bunch of forums just to promote your own internet enterprise. Instead join a few that are relevant to your main topic/ niche and become a helpful member of this community. For bloggers I recommend obviously our new blogger forum, hosted by me 😉
There are a lot of free blog platforms around, but for writing your own backlinks I highly recommend WordPress Google absolutely loves it, no ads, unless you put some banners on it. Only drawback, you can’t put adsense on it, but you still can place some banners. As a support blog it is a real hidden gem! Funny enough, as a seo support tool, Google’s own blogspot platform has always been less successful for me. But it allows for great niche blogs!
Comment on do-follow blogs
Some blogs, like this one, have added two plugins that make links in comments do-follow plus link relevant keywords, chosen by the commenter, to a site. I saw a real rise in spammers because of this but I still think it is a good way to thank my faithful readers and commenters with some linky-love. If you come across such a blog, try to leave a meaningful comment, use the key word feature and don’t abuse it.
Many blogs are looking for guest bloggers, normally you are required to write a post and rewarded with back links to your own site. If you would like to write a guest post for this blog, feel free to contact me! Many bloggers don’t advertise this possibility on their blogs, but you can always ask if you find a blog that you like and that is relevant to your own site / blog.
Last but not least
Another site I just came across and might use in future is Infobarrel the first 10 articles have to be approved by a human editor, so be extra careful with overly promotional posts in the beginning. What I have discovered so far is that the site, and therefore the articles on it, get lightning fast indexed by Google and because of the spammer prevention, has a high authority with Google. An authority that will obviously also affect your backlinks 😉 They also run an adsense share program that potentially could increase your earnings with Big G. I am not sure about retaining your copyright and if you can delete an article once it is written, but I will update you when I know more.
Do you know of more, good, do-follow sites that allow you to write your own backlinks? If so, please leave a comment, which are do-follow and keyword optimized btw!
Quick Link List for the impatient:
If you like this blog post and found it helpful, why not share it with your preferred social network? Handy links and bookmarklets above ^^^ 😉