With the New Year approaching I thought it might be an idea to do a case study on Keyword Strategy by taking a domain I own, but never did anything with, put a site on it and document and publish the sites development in terms of traffic and income. Don’t die of the shock just yet, I really did say I will, for the first time ever, publish my income publicly – but only for this one site 😉 If you want to get a monthly ‘make money online income report’, >sign up to Lis’ Z-blogger newsletter on her site< – Well worth it, btw!
With this case study I hope to accomplish several things:
- Keeping me focused. That is perhaps my biggest internet marketing challenge – to rinse and repeat what works. I am kind of an explorer, if I see that something works, I search out new frontiers. Because – I already know that it works, so why repeat it? Ehm, steady, nice online income perhaps, sigh…
- Help newbies to see how long it actually takes to make money online. (hint, hint, it doesn’t happen over night) By providing information about what I do, and perhaps more importantly what I don’t do, and documenting the effects of this I really think I can provide a real time insight for beginners in the make money online world. And hopefully they are then less tempted to fall for all these ‘get rich over night on autopilot’ scams!
- Proving by documenting it, that the Keyword Strategy method works. I feel a bit like the voice in the desert here. By providing actually evidence and starting a new site from scratch I hope to show others that this works and what it entails to make it work (hint, hint, it doesn’t entail selling your soul and credit card to some shady internet guru).
So here is my set-up (whose relevant parts like keywords, content, income etc I will update at least monthly or when I reach certain milestones, see below):
Domain: Registered since 2008, never did anything useful with it. It is not an EMD (Exact Match Domain) nor is any keyword in the domain name. It is basically an nonsensical domain name that makes sense for those with a tiny bit of humor in them 😉 But yes, it is an not hyphenated .com domain.
Content: Zilch! Apart of perhaps 100 words of ‘what this website might be one day about’ on the homepage.
Indexed pages: Zilch! The site used to be indexed, but is now gone completely from the index, even searching for the url itself doesn’t give any results in Google. So that will be my first challenge, to get the site re-indexed only by adding content to it – call me mad!
Niche: Hold your breath and drum roll please: Theology. Fraser from Keyword Strategy told me in a Skype chat we had some months ago, that
‘If I can have a successful site about the universe, you can have a successful site about theology – no problem!’
Time to take his advice on board. In the end, I know at least as much about theology as he knows about the universe 😉
Keywords in my Keyword Strategy Dashboard: 3800+ which I will sort through over the next days to determine the best ones (around 1,000 is what I aim at to start with and in case you wonder, here is a great, ok, in my opinion, blog post of mine about >How to Write a Blog Post<, for once I plan to follow my own advice to the letter 😉 ) and then I have only to write articles …
Income: Obviously zero at the moment 😉 Watch this space for updates as the saying goes.
SEO Method used: Strictly the Keyword Strategy aka Fraser Method, meaning no backlink building at all, not even with comments on related blogs or forums. Just writing the best possible content / answer for each keyword I find AND only one ‘beacon post’ for each keyword. Add internal linking to that and good on page SEO, clever internal linking with help of the Keyword Strategy plugin PLUS, most importantly perhaps, a good site navigation to help real, human readers to find what they are looking for and I am all set. In case you haven’t a clue what I am talking about, you might want to check out my Keyword Strategy Review or my Keyword Strategy Tips …
Monetization: I will start to put Adsense on that site as soon as I hit 100 unique visitors from search engines daily. I will, perhaps, add Amazon links earlier, if the article lends itself to it, simply because I am too lazy to go later back into my post to edit them accordingly.
Theme and plugins: See my previous post entitled >Best WordPress Plugins< to guess which plugins I am most likely to use for this site. As theme I am using, at the moment, one of the two WordPress default themes, but I guess in the long run I will settle for a magazine style theme because I like them 😉 And obviously I made myself a nice custom header 😉
Will I tell you the url / site name? No, for various reasons. The most important one being that by doing so I would provide a backlink from this site to that site, plus one or two of my fellow internet marketers might be tempted to throw a ‘sympathy back link’ in my direction which I don’t want and which would distort this case study. If I get backlinks, it will be solely on the merit of my content, aka natural backlinks, and not because I wrote them myself or a friend, that thought ‘that is what friends are for’ wanted to do me a favor. Has been known to happen …
But I am not afraid that somebody will break into that niche 😉 Come on people, how many SEO savvy theology nerds are can be out there? So if somebody wants to start another theology site, great! Let me just tell you that you are facing some real competition – and not only from me 😉 Oh, and I know that a lot of you guys and gals can find easily out which domain I am speaking about! Pretty please, do me a favor and keep it to yourself in order to not to distort this case study, thank you kindly!
Will I be outsourcing content and / or accepting guest posts? Not likely, I have a bit of a ‘control complex’ and a real hard time to even find my own work good enough to be published AND this subject is so close to my heart that I am actually eager to write about it – speak about a passion site!
Will I use social media actively? More likely passively, at least at the moment. Meaning I will provide ‘Share on Facebook, Google+, Twitter’ and the like buttons for readers to use, but I don’t plan to create for this site a Facebook page, Youtube channel, Twitter stream or similar, at least not at the moment – perhaps later, perhaps never!
So, what can you do to stay up to date or follow this case study? Very easy, see the sign up form in the footer? That way you can get an email via feedburner when I update this blog with a new post or you can also bookmark / add this category RSS feed to your preferred feed reader if you only want to follow this topic but not my other blabbering 😉
So, that it is, my personal 2012 challenge!
Anybody else out there willing to put their favorite SEO strategy to the proof? Leave what you intend to do in 2012 in a comment plus everything else you would like to say.
And no, the world will not end in 2012 btw … And yes, just in case you wonder, I have already a few sites that make money following the Keyword Strategy method, this one is ‘just’ to show the doubting Thomas’s out there that it works by taking a site from scratch to success 😉
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