Some time ago I throw a major tantrum (see this blog post entitled >>>Keyword Strategy Just Committed Voluntarily Suicide<<,) and left Keyword Strategy (KST for short) fuming like the proverbial angry dragon on the right, so why did I sign up again? For those of you that just read summaries, here you go:
- I left because competition data was no longer available, I re-joined because competition data is now available again – that was the main reason, for the others, you’ll need to read on …
Ok, still there? Great, you know me, pour yourself a glass or cup of something nice – that will be another longwinded blog post
The nearly non-effect of the Penguin Update on KST sites
Whilst my KST account was inactive, I still could browse and post in the forums, so I kind of kept up with things there. And whilst I was not anymore a KST member, I didn’t went over to the ‘dark side’ and built back links, I still followed the ‘build content, not back links’ approach. And then the big black and white bird came along and guess what? Whilst all other internet marketing forums and groups were in absolute panic mode, the KST forum was strangely quiet about the angry penguin, see this forum thread : >>>How did everyone do in the recent update?<<<
Whilst there are some remarks about changes, both up and down, in rankings and traffic, that is nowhere near the mayhem I have seen on other forums. So, that is good enough proof for me to stick with the ‘content not back links’ method also in future
Shortly after, Fraser mentioned that he will soon provide, again, competition data, so that was all I needed to sign up again. The nice thing was that I got my old account back, 10 projects for the price of two, as I was a beta tester, and that even my old affi data was still there From that I could see that roughly 50% had cancelled their accounts shortly after the removal of competition data. If that is the average what happened side-wide I can understand why Fraser reversed his stance regarding competition data and found a solution to the problem to provide it in a Google compliant way. How to make sense of this new source of competition data is material for another blog post
But there was also another, more esoteric?, reason for me to re-join Keyword Strategy. As strange as it sounds, I want to support a school of thought that works, is ethical and as Google-proof as reasonably possible. There is so much crap on the internet when it comes to ‘make money online’ information that I think a place like KST is needed. I only wish that they would provide a bit more information / support for people that are literally just starting out and aren’t having a clue about how to buy /choose a domain / hosting, setting up WordPress, post images etc… But for that you can always join my own forum and I do the best to help you out but I digress …
Here the other things I still like enough about KST to pay my monthly subscription fee:
Keyword Research – ok, that is pretty obvious Whilst I do use other keyword tools (did I ever mention that I am a data junkie?) the way the tool works and makes it easy to sort and organize my keywords is amazing. What I do now is that, when I find keywords with other tools I have, I import them all into KST to have everything in one, tidy place — and often I notice then that KST has found most of them already …
Internal linking – still working on that one to do it ‘my way’ See this blog post entitled >>>Internal Linking- The Do’s and Don’ts (IMHO)<<< to read my internal linking musings and why I don’t think that completely automated internal linking, as time-saving as it might be, is the way to go.
Overlapping Content – That is another biggie for me, especially now after the move of this blog. I really need to clean it up a bit, consolidate and update blog posts and so on. This little extra feature of KST will be a big help with that, what it does and how it works, that you can read >>>here<<< in another old blog post of mine.
What else? The ‘open house’ politic of Fraser is also quite useful, if I, or any other user, trial or paying, has a question, just hit him up on Skype or schedule an appointment with him via his Google calendar. Unlike those of other ‘gurus’ his consultations are free.
For those of you that run multi-author websites it might be also interesting that Fraser has a multi-author plugin developed, which is included in your subscription, that enables the re=author tag (important to proof your content ownership to Google and helps preventing scrapers outranking you with your own content). Other useful things are: Ranking data for your keywords, optimization tips for your website, backlink count (just because I don’t build backlinks anymore, it doesn’t mean I don’t want to know about them, with negative SEO becoming more and more frequent, this is more and more important), social media numbers, the forum (quiet but helpful and without hype), and a few useful tidbits more …
And whilst I took all my affi links down as I was not using / recommending the tool, they are now up again. I am still making more money from my own websites then by recommending KST, but I might be lucky one day and that changes In case you want to try it out for yourself, handy, absolutely non-obtrusive, discrete and duly no-followed affiliate link below:
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