Browsing and reading around in the blogosphere I came lately across a helpful post by Leo Babauta of Zen Habits called 7 steps to building a genuine relationship with your readers.
This blog post inspired me to write something about the relationship a blogger has or hasn’t with his or her readers.
It boils down to shifting your blog from “Me” to “You”. A lot of bloggers start off either to keep an online diary or to stay in contact with distant family and friends. After a while they wonder why only so few people are reading their ramblings about what they had for dinner or which movie they will see next week-end. Honestly, only a few people are interested in the details of an average bloggers life. Your family and friends will most likely stick with you, but the chances for gaining new readers over time are slim. I will not copycat the tips Leo gave in the quoted blog post, go and read it for yourself. Just one tip, every time when you sit down to write your next blog post ask yourself two simple questions:
- ‘For whom am I writing this post, for me or for you, the readers?’
- ‘Whom am I helping with this post, me or somebody else?’
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