Penguin Musings

Angry Penguin with fly squatter.

Google did it again and a whole bunch of internet marketers are shaking their feeble fists in wrath and disgust. I am speaking obviously of the latest Google algorithm update named ‘Penguin’. What happened? On 24th April 2012 Google rolled out yet another update that addresses web spam. You can read more about why Google hates web spam so much on this old article of mine called >>>The Real Reason Google Fights Web Spam<<<. Back? Great!

Have you been hit by the angry penguin?

I really don’t want to regurgitate what others have already written, or better said yelled into Cyberspace, so here my musings about an aspect which I believe has been overlooked by many. If you read >>>Google’s announcement about the Penguin Update<<< carefully and have a close look at the images you will notice something interesting in the second image – the . . . → Read More: Penguin Musings

How to Back Up and Secure Your WordPress Blog For Free

Jason Blacker has graciously agreed to share his knowledge about backing up a WordPress blog, for free!, here on hospitalera.com, he also writes on 3 of his own blogs, check them out! If you’re interested in living lightly yet abundantly as well as other random curios you can visit One Plate One Bowl. He also writes an extensive blog on veganism and the vegan lifestyle at Vegan Valor. Lastly, if you enjoy poetry, come on over to his Haiku blog for a daily dose of delicious haiku. Now read on about backing up your WordPress blog 😉 Oh, and yes, the inserts in italics are by yours truly, for fun and clarification ….

How to Back Up and Secure Your WordPress Blog For Free

Most of us who have blogs online and are trying to make our living through online activities . . . → Read More: How to Back Up and Secure Your WordPress Blog For Free

Build My Rank Bit The Dust – Who Is Next?

Google has send Build My Rank (and your backlinks) in the de-indexed desert ...

Seems it was an interesting day on the interwebs again 😉 Google has send Build My Rank into the desert and the dust has still not settled. Instead of re-writing what others already published, here a link to Lis’ latest post for her take on things >Build My Rank is Dead<

And here my thoughts and suggestions, which like nearly always, differ a bit from hers – but not much in this case:

First of all on the BMR blog they published ‘ … In our wildest dreams, there’s no way we could have imagined this happening. …‘ referring to their discovery that they have been axed (read their network has been de-indexed) by Google. Seriously??? I mean come on guys! You sold back links, or better said, you sold spots on your websites for people to create their own back link articles . . . → Read More: Build My Rank Bit The Dust – Who Is Next?

Free WP Plugin That Saves Time by Importing Keywords as Draft Posts

Using the right Wordpress plugins can save you time - which is money ;-)

What has the world come to? Two blog posts in one day 😉 But as I just was using this plugin today I thought I’ll post about it! Here what it does, who of you might profit from it and yes, it is free and available via the official WordPress Plugin depository here: CSV Importer Plugin I actually featured this plugin already in my >Best WordPress Plugins 2011 and 2012< post, but decided it deserves its own blog post because it really saves time – and time is money, also in the internet marketing world 😉 Here what it does and some shortcuts for using it more efficiently:

Using the right WordPress plugins can save you time – which is money 😉

CSV importer imports your keywords, and other data you put in said spreadsheet as draft . . . → Read More: Free WP Plugin That Saves Time by Importing Keywords as Draft Posts

Good Bye Keyword Strategy – Last Steps

Sunrise over mountain range, saying Good Bye Keyword Strategy, Hello World!

Update May 2012: Competition data is back, I am happy again and re-joined KST, you can read the full story here: Why I re-joined Keyword Strategy. I’ll leave this post up for those of you that need to know this for whatever reason and also because I hate to remove already indexed content from my blog 😉

Before I explain the last steps it takes to finish moving sites and data out of Keyword Strategy, let me first make a few points clear:

I still believe that the concept behind Keyword Strategy is valid: To build thick websites around a topic you know actually something about by targeting different (long tail) keywords with one article each and to interlink said articles in a way that makes sense to human readers and search engines alike. That is, in my opinion, still the best long term . . . → Read More: Good Bye Keyword Strategy – Last Steps

Leaving Keyword Strategy – Replacing Your Internal Linking

Update May 2012: Competition data is back, I am happy again and re-joined KST, you can read the full story here: Why I re-joined Keyword Strategy. I’ll leave this post up for those of you that want to know how to replace your internal linking, for whatever reason, with another tool.

If you haven’t read yesterday’s post >Leaving Keyword Strategy – How to Back Up Your Data< I suggest you do so first as some things are so similar that I haven’t explained them here 😉

First the list of things you will need:

Some sort of text and spreadsheet editor, if you don’t have Microft Office, here two free alternatives that work just as well:

OpenOffice (for PC) NeoOffice (for Mac)

Plus you will need a plugin to take on your . . . → Read More: Leaving Keyword Strategy – Replacing Your Internal Linking

Leaving Keyword Strategy – How to Back Up Your Data

Update May 2012: Competition data is back, I am happy again and re-joined KST, you can read the full story here: Why I re-joined Keyword Strategy. I’ll leave this post up for those of you that want to know how to back up your KST data for a variety of reasons …

I never thought I would have to write this post – nor the ones to follow, but with the recent removal of core functionality of the Keyword Strategy tool it became necessary. For more background information see this blog post >Keyword Strategy Suicide<, So, here we go, a step by step instruction on how to back up all your data from Keyword Strategy to your own computer / hard drive:

Create a new folder and name it something memorably, like ‘KST Last Back Up’. . . . → Read More: Leaving Keyword Strategy – How to Back Up Your Data

Keyword Strategy just committed voluntary suicide ;-(

Keyword Strategy Suicide

Keyword Strategy just committed Internet Marketing Suicide!

Update May 2012: Competition data is back, I am happy again and re-joined KST, you can read the full story here: Why I re-joined Keyword Strategy.

Coming back from a nice dinner in town with my husband, I noticed the following email from Fraser, from Keyword Strategy, in my inbox (filler words removed and ‘bolding‘ by me):

“… we’ve decided to retire our Auto-Update browser extension. This is the extension that gathers ranking and competition data from your browser and uploads them into your Keyword Strategy account. This method has been a technical support nightmare for us, trying to maintain it on multiple browser platforms; furthermore, it’s not a sustainable method for determining competition because it’s not compliant with Google’s Terms of Service.“

That I completely understand, in fact I have questioning this practice previously on . . . → Read More: Keyword Strategy just committed voluntary suicide ;-(

Build My Rank Closed – What Now?

Build my rank has closed, but another door might open!

Build My Rank (BMR) has closed, but another door might open!

If you have been following this blog for a while, you might have noticed that all the nice affi banners to link building services have disappeared over time. Reason being that I don’t use them anymore, nor do I recommend this kind of services anymore. Why that is the case, I will tell you shortly. But I am still on the mailing list of a few of them and some days ago I received an email from Build My Rank that was interesting to say the least! Granted, BMR has closed the doors temporarily in the past and might open in the future again, but that is not the really interesting bit. Here two quotes from their email:

While we are closed we will be 1) rapidly expanding our network footprint …

I mean that one is a . . . → Read More: Build My Rank Closed – What Now?