Time to spill some SEO beans again 😉 Lets say you have a blog or a web site and you want to rank as high as possible in Google, Bing and other search engines, how would you do that? You need a plan! First you need to know your key words you want to rank for. Lets say your blog, or web site is about Gardening, now if you just try to rank for “gardening” it might work, in a few years, perhaps 10-12. But if you start a niche about “gardening tools”, the competition is lower. It is still a highly competitive niche, but it might be possible if you know how.
First of all, you have to create a list of all the keywords you want to rank for. You can do this by using Googles’ external keyword tool or you can use Market Samurai (remember you get a longer trial if you sign up, for free, for the 30 day challenge. Doesn’t matter how you do it, but you should find around 50-100 keywords that relate to your niche. Keywords that people would use to search for a site or blog like yours.
Now you group your keyword list from less competitive to highly competitive. Take “Black and Decker Garden Tools”, it is quite easy to rank for, or “Lawn and Garden Tools”. It will take some time to get this list sorted, you want to know for each keyword the potential earnings, how strong the competition for reaching the first page on Google is and how many people do search actually for these terms.
For a smaller Niche three groups might be enough, for a more competitive niche you might look towards 5 groups or more. And now comes the trick:
You must concentrate your efforts first on those keywords that have the lowest competition. Concentrate on them, write content about them, build backlinks back to your site that are anchored with them. Monitor your efforts and as soon as you have reached top rankings for them, you can tackle the next, a bit more competitive, group. Do the same with them, you will now notice that it actually becomes easier now, Google starts to think of your site of a growing authority for “garden tools”. After you managed to reach top rankings for those keywords, start with the next, even more competitive group of keywords. Rinse and repeat until you have reached the number one position for “Garden Tools” in Google. The most difficult part is to built your keyword list and assign each keyword the right group, the rest ties just nicely in with content and backlink creation 😉
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