Vlogging is in, it seems nearly everybody in the blogosphere is an, at least occasional, vblogger. It is so much more direct and personal, adds a personal touch to the blog and puts a face, and voice!, to the bloggers name. But unfortunately very few bloggers that use videos, provide also a transcript of the content. Here 4 reasons why you should do that:
Some readers can’t hear (enough)
It might come as a surprise to you, but not everybody that uses the internet is able to hear (well). A video without transcript is useless for anybody with a hearing impairment and very difficult to understand for the ones whose hearing is not perfect (anymore).
Some readers are not native English speakers
For people that are not native English speakers, a video without transcript can be very hard to understand. Especially when the speaker uses a lot of slang, has an accent and / or if there is a lot of background noise in the recording.
Google can’t hear
Even if you put a nice keyword optimized blurb around the video that doesn’t replace a nice transcript that gives Google “fodder” to digest and index. Not to provide a transcript that Google can crawl is a serious SEO mistake.
Some people like to go back to articles
This is especially a problem with longer videos. It is tiring to navigate through them and to find a certain / point / argument / information again. If you want to get people back to your video -and blog!-, provide them with a transcript, so that they can find easier what they are looking for.
Looking at my own browser bookmarks, there are hardly any videos amongst them. Why? Because I fall in two groups: I am not a native English speaker and I have a slight hear impairment that makes it difficult for me to understand anything else then clearly pronounced speech without background noise. If you have a video on your web site or blog – I would love to read it 😉
What is your opinion? Do you use videos on your blog? Do you provide transcripts? What do you prefer as a reader? A video with transcript or doesn’t it bother you if there is none?
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