Recent Google Adsense Changes

Google has recently announced that they will include, gradually, over the next months, other certified ad networks into the Adsense network.

That is good news at the same time as it is bad news. If you are an Adsense publisher, means if you are displaying ads on your site to earn money from them, than it is basically good news. More ads that compete for ad space should increase the price and the earning possibilities for everybody involved.

If you are an Adsense advertiser this could mean that it becomes more expensive for you to advertise with the Google Adsense program as more advertisers compete for the available ad space.

If you are one of those internet marketers that use cheaper ads to drive traffic to sites with better paying ads, your possible profit margin might shrink – considerably.

All this began already over a year ago, as Google started to accept qualified third-party vendors into the Adsense program. Now this gets amplified, and in future participating networks will be able to bid in Googles’ auction to appear on Adsense displaying sites.

This means that there will be more ads = earning possibilities available for everybody. There is precious little information, yet, available as to who these “third party vendors” are, but Google states that “all reporting and payments will still run through AdSense as they always have, and the available ad formats will be the same as those offered for AdWords ads.”

So, at least not more work involved for the publishers. If you don’t like the ads and / or the ad networks involved, you can filter them out. Settings for this will be available in our Adsense accounts.

Over the next months, Google will introduce these vendors gradually and as they get approved, they will appear in your Adsense account, starting with North America and Europe and then expanding worldwide. One good thing is that Google will NOT permit these networks to collect data for the goal of subsequent interest-based advertising. Seems Google starts to take privacy concerns a bit more seriously, finally!

Just as with Googles’ own interest-based advertising, people can opt out of it and all certified third-party networks have to include this option. It would be nice to see more information about these new advertisers and how, and under which conditions, they get certified. So has anybody already found a new network in their Adsense account? For more information, and to keep up with all things Google Adsense, have a look at the official Google Adsense Blog

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19 comments to Recent Google Adsense Changes

  • There has been a flurry of changes with Adsense just lately. With adsense for feeds and now third party ads, it’s suddenly become a rapidly changing landscape. With regards to the ‘new’ third party deal, I really do not think it will have too much of an impact
    .-= Niche Blog´s last blog ..Number One Position In Google Search. Now What? =-.

  • I would expect that Adsense advertisers are not too happy about this because this is going to dramatically increase their costs. Even though ads are technically inexpensive, if you have a large business and are targeting a variety of different keywords, then you are basically screwed.

  • hospitalera

    @Niche Blog
    I actually expect that our earnings will increase, lets see what the next 6 months will bring.

    I think the same, and I wonder how that will work out in an economy that is already in recession. The next few months will be for sure interesting 😉 SY

  • Bala

    I just checked with our adsence account. Couldn’t find anything other than adsence for Domains and feeds. Only these two are the new things which I didn’t used in my blog yet. As a publisher I will be happy with these new changes.. hehe..

  • hospitalera

    Did you look in Adsense Setup> Ad Review Center? That is where the new networks are supposed to show up. Your site still returns an error for me, I get:

    “An Unexpected error has occured.
    We are very sorry for the inconvenience.
    We have been notified of the problem.”

    when I try to access the url, SY

  • Here’s how to easily find out what ad networks may be appearing on your site in the new Google program:

    privacychoice samples pages on your site and then shows you which networks are present.

  • hospitalera

    @Jim Brock
    You can just look it up in Adsense Setup> Ad Review Center, no need to give anybody your email address for that! SY

  • I suppose a bit of competition never hurt anyone. Although I would say that, I use adsense but not adwords (I prefer organic, as everyone should).

  • hospitalera

    I agree, the adwords game can be as dangerous / expensive as the stock exchange 😉 SY

  • Dave Richards

    I don’t think that this is going to increase the CPC for adwords advertisers. And even if the price increases then I have a very good tip for all. Just find out the new networks whose ads are being integrated with adsense and advertise on those networks instead which would get you cheaper clicks from them instead of adwords!

  • hospitalera

    @Dave Richards
    Nice idea, a bit sneaky, but nice, SY

  • morison dony

    Interesting article. Were did you got all the information from… 🙂

  • hospitalera

    @morison dony

    Google 😉

  • It’s a google news for Adsense publisher, this change might bring higher PPCs, but same time i feel bad for google advertisers lol. I don’t think google is in competition with any other company it’s simply the best but these changes might bring good or bad luck for the advertisers. I felt happy to hear that third party ads will be available, thanks for sharing such an valuable information 🙂

  • hospitalera

    You are welcome, thanks for commenting! SY

  • Adsense is my main source of income when making money online. nothing beats adsense when it comes to making money online.

  • hospitalera

    It always depends on the site / blog you want to monetize, doesn’t it? SY

  • I use Ad Words and have had a low ROI on my campaigns. The more energy I put into tweaking them, the more I want to give up on them all together. The bounce rate is so high, even on long tails. I suspect a lot of abuse of the AdSense site of things. Am I right?

    • hospitalera

      @Ken Lewis
      No idea, I would need to know more to even venture an educated guess! SY