Google has recently announced that they will include, gradually, over the next months, other certified ad networks into the Adsense network.
That is good news at the same time as it is bad news. If you are an Adsense publisher, means if you are displaying ads on your site to earn money from them, than it is basically good news. More ads that compete for ad space should increase the price and the earning possibilities for everybody involved.
If you are an Adsense advertiser this could mean that it becomes more expensive for you to advertise with the Google Adsense program as more advertisers compete for the available ad space.
If you are one of those internet marketers that use cheaper ads to drive traffic to sites with better paying ads, your possible profit margin might shrink – considerably.
All this began already over a year ago, as Google started to accept qualified third-party vendors into the Adsense program. Now this gets amplified, and in future participating networks will be able to bid in Googles’ auction to appear on Adsense displaying sites.
This means that there will be more ads = earning possibilities available for everybody. There is precious little information, yet, available as to who these “third party vendors” are, but Google states that “all reporting and payments will still run through AdSense as they always have, and the available ad formats will be the same as those offered for AdWords ads.”
So, at least not more work involved for the publishers. If you don’t like the ads and / or the ad networks involved, you can filter them out. Settings for this will be available in our Adsense accounts.
Over the next months, Google will introduce these vendors gradually and as they get approved, they will appear in your Adsense account, starting with North America and Europe and then expanding worldwide. One good thing is that Google will NOT permit these networks to collect data for the goal of subsequent interest-based advertising. Seems Google starts to take privacy concerns a bit more seriously, finally!
Just as with Googles’ own interest-based advertising, people can opt out of it and all certified third-party networks have to include this option. It would be nice to see more information about these new advertisers and how, and under which conditions, they get certified. So has anybody already found a new network in their Adsense account? For more information, and to keep up with all things Google Adsense, have a look at the official Google Adsense Blog
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