Do you use feedburner to deliver your new blog posts by email to your subscribers? If yes, do you have this service synchronized with the time(s) you post a new blog post? If not, you might be missing an advantage over other blogs and bloggers.
I must admit it took me a bit of time, ok, some weeks, to notice the importance of that, sometimes I am a bit daft 😉 But I thought now that “I got it”, I might as well share my findings with you:
First of all, this blog post refers only to email subscriptions delivered by feedburner. Similar services might be adjusted similarly, but as I don’t have any experience with it, I can’t give you any advice on it.
Second OK, that is the point: Imagine you subscribe to a blog by email, do you want to be informed immediately of new posts or with a delay of several hours? IMHO, the point of describing to a blog via email is to get alerted asap to new blog posts, NOT hours later.
Third If you want to alert your subscribers that you have posted a new blog post in time, and not hours later, you have to synchronize the both. If you use Feedburner, go to Publicize>Email Subscriptions>Delivery Options. Here you have the option to set up the delivery time frame, i.e. the time an email is send when and after you have posted a new blog post. First set the time you are at, in my case I am at +2GMT and I blog / schedule my blog posts to 16:45, so my ideal delivery option would be 5pm-7pm. That is all what is there to it 😉 Set it like this and your email updates will be delivered via feedburner asap.
- Blog always at the same time, use auto scheduling if you need to.
- Set Feedburner to send out the notification email the next time frame AFTER you published your last blog post.
- Get maximum exposure for your blog posts 😉
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