The Best Keyword Research Tips for Your Online Business

Many businesses have already taken the steps toward targeting specific keywords, but if you feel like you are hitting a wall in your keyword research, you may need to delve in even further. This is your opportunity to explore new target markets and demographics, and who knows? You may even discover a new niche market that is full of opportunities.


  • Use the thesaurus. If you feel like you are hitting a wall over and over again, you can plug some of your keywords into a thesaurus to give you even more options. You never know what people may be searching, so make sure that you have the synonyms of many of your hot keywords available so that people can find you.
  • Use slang. Depending upon which keywords you’re targeting, it is a great idea to use slang, abbreviations, or jargon from a specific industry. Some of the best ways to find out the slang that people are using is by checking on Twitter!
  • Find out what your competitors are ranking for. This will give you a very clear idea of which keywords you may need to target, as well as what the competition is like. This can also help you by potentially opening up keywords that you are not yet using if your competitors are already ranking for them.
  • Use a free keyword research tool. This is something that many people are already doing, but it will do much of your work for you. Tools like the Google Keyword Tool, Keyword Discovery, and Wordtracker will be helpful to give you a clear idea of the best keywords for your niche according to search volume.
  • Don’t forget long tail keywords! This is something incredibly helpful because you can move beyond very narrow keywords that are difficult to rank for and also integrate more specific, long tail keywords. These can include adjectives or details added to your existing keywords to make them much more precise and provide more leverage in your rankings.

These simple tips will make a serious difference in the selection and rankings of your keyword base for your niche website!

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7 comments to The Best Keyword Research Tips for Your Online Business

  • Hi Coffee Bump,

    I find your idea of using the thesaurus for finding keywords unconventional.

    Usually people would use Google’s LSI to get ideas for different keywords with similar meaning.

    Using keyword research tool is indispensable and again Google has a treasure of a tool.

    The long tail keywords advice is good. Perhaps giving an example or describing what a long tail keyword is would be helpful to some readers.

    I enjoyed reading your guest post and will check out your blog.

    Vance
    .-= Vance@Get Blog Traffic ´s last blog ..Can You Really Get Blog Traffic From Twitter? =-.

  • Another good blog post related to internet marketing! Use of slang while hunting for key words didn’t occur to me before. Of course, thesaurus and free keyword research tools are known by one and all. How is it possible to know what my competitor is ranking for?

  • Using a thesaurus is very useful. Sometimes, it becomes just unimaginable to figure out the wide array of keywords that a user would be using for a particular search. Another feature that is of great help is long tail keywords. Your post is of good use. As mentioned in the last lines, these tips can make a huge difference in the selection and rankings of keyword base for the website.

  • Do you think it’s worth while finding archive sites? Should I put my blog on a blog community, or wait until it finds a more organic audience?

    I really want feedback on my blog, but I don’t want to keep getting spam!
    .-= MrShotBag´s last blog ..Liverpool Benfica 2nd Leg =-.

  • i liked the post but what i liked the most is using a slang with the targeted keyword and competitor research..thanks for sharing this informative post..

  • @Vance Yes, the use of a thesaurus is unconventional, and there is no doubt that using Google Keyword Tool is the best way to find the most popular keywords in your niche. However, if everybody is using the same tool, everybody is competing for the same keywords. I just like to use a thesaurus to pick off some of that very low hanging fruit. As for long-tail keywords, here’s an example as requested: If you sell ‘HD TVs’, you might want to target something a bit more specific, as the SEO competition will be dramatically less, making it easier to rank for. i.e. ‘Vizio 55 inch LCD HD TV’ (I’m not in the business of HD TVs, but you get the idea)

    @Todd A great tool to use to see what your competitors are ranking for is SEM Rush (http://www.semrush.com)

    @MrShotBag I’ve never used archive sites for SEO – maybe someone else here can weigh in on that. I prefer to host my own blog – it’s a much slower climb to payoff, but long term results are what I’m after. As for spam, install the Akismet plugin (for WordPress) – it helps out a lot.

  • One can also simply listen to how existing customers talk in order to understand how they would search. For example, I have a hotel internet marketingclient that always talks of “SEO” when she has no idea what it is. She thinks it is a combination of Google Adwords and some voodoo magic. So, if I were to be someone selling CPC management services, to win her click on Google I’d have to use the keyword “SEO” rather than “online advertising management.”

    Also, I like to have hotels keep guest comment logs so that I can read them and scan for words. While some comments like “friendly staff” are unlikely to be searched for, others hit me like a brick across the head (as in: “how did I not think of that?”). This is how I found that people use the word “near” much. “Near the airport”, “near downtown,” “near public transportation.”

    For one hotel I found that while the average guest considers it to be a mid-scale property, the guests who are attending conventions and trade shows at McCormick Place considered it to be a budget option. Thus, I customized the relevant page on that site to use those search words. Thus, if you search for a Chicago McCormick Place budget hotel you will find this hotel occupying the first spot on Google search results.

    So, listen to the words of customers, in any form that they come your way. And, listen to the employees and managers talk. Finally, read reviews of the business or similar businesses, and keep your ears and eyes focused on the words and long-tails that could help you rise to the top without having to take on the big boys directly.