The Best Keyword Research Tips for Your Online Business
Many businesses have already taken the steps toward targeting specific keywords, but if you feel like you are hitting a wall in your keyword research, you may need to delve in even further. This is your opportunity to explore new target markets and demographics, and who knows? You may even discover a new niche market that is full of opportunities.
- Use the thesaurus. If you feel like you are hitting a wall over and over again, you can plug some of your keywords into a thesaurus to give you even more options. You never know what people may be searching, so make sure that you have the synonyms of many of your hot keywords available so that people can find you.
- Use slang. Depending upon which keywords you’re targeting, it is a great idea to use slang, abbreviations, or jargon from a specific industry. Some of the best ways to find out the slang that people are using is by checking on Twitter!
- Find out what your competitors are ranking for. This will give you a very clear idea of which keywords you may need to target, as well as what the competition is like. This can also help you by potentially opening up keywords that you are not yet using if your competitors are already ranking for them.
- Use a free keyword research tool. This is something that many people are already doing, but it will do much of your work for you. Tools like the Google Keyword Tool, Keyword Discovery, and Wordtracker will be helpful to give you a clear idea of the best keywords for your niche according to search volume.
- Don’t forget long tail keywords! This is something incredibly helpful because you can move beyond very narrow keywords that are difficult to rank for and also integrate more specific, long tail keywords. These can include adjectives or details added to your existing keywords to make them much more precise and provide more leverage in your rankings.
These simple tips will make a serious difference in the selection and rankings of your keyword base for your niche website!
Guest post by “Chuggin McCoffee”, for a great selection of all things coffee, check out Chuggin McCoffee’s website, thecoffeebump.com.
If you like this blog post and found it helpful, why not share it with your preferred social network? Handy links and bookmarklets above ^^^ 😉